1. Start Active Stay Active Physical Activity in Staffordshire – Following the 2011 report by the UK chief medical officers Jo Robins, Consultant in Public Health Health Improvement

2. Who is the report aimed at?

3. Helps to prevent and manage over 20 chronic conditions (including CHD, Cancer, Diabetes, Stroke and Mental Health conditions) Fourth leading risk factor for global mortality Clear causal relationship between the amount people do and all-cause mortality Key reminders on the benefits of physical activity

4. Risk or cost of inactivity  Consequences for health, cost burden on health services, estimated cost to the NHS of £1.06 billion (conservative estimate excluding falls, osteoporosis and others)  Wider economic cost such as sickness absence £1.06 billion

5. Mental Wellbeing

6. Adult (16+) Participation in Sport & Active Recreation by Local Authority - 2005/06 Adult (16+) Participation in Sport & Active Recreation by Local Authority - 2008/10 Measuring individuals who participate in moderate levels of physical activity for 30 minutes, 5 times a week.

7. Active People Survey Results 2010-2011 Cannock Chase 11.5% East Staffordshire 13.3% Lichfield 12.9% Newcastle under Lyme 10.2% South Staffordshire 12.7% Stafford 11.6% Staffordshire Moorlands 8% Tamworth 9.3% West Midlands 10.1% England 11.2%

8. Levels of inactivity in Staffordshire  Around 51% of adults (16+) are inactive (Active Peoples Survey 4)  This equates to 348,900 people in Staffordshire being inactive  Based on national estimates (from HSE 2008) where 24% and 29% of boys and girls respectively had low levels of activity, it is estimated that in Staffordshire 34,300 children would be inactive.

9. Programmes aimed at reducing sedentary behaviour (leisure time screen use) Movement activity for early years (intervention with nursery staff) Stimulating play in young people (low cost play schemes open to all) Active living for older adults (such as walking and other appropriate activities) Mix and Match combining vigorous and moderate activity (allowing choice) Muscle strength opportunities alongside cardiovascular exercise Provision of opportunity for young people, adults and older adults New opportunities for action

10. Links in Staffordshire  Every Contact Counts  Healthfit  Swimfit  Healthy Weights  Lifestyle services  Structured exercise  NHS Health Checks  Leisure centres  Sports clubs & voluntary sector  SASSOT  Mental health promotion  Healthy Schools  Early years health  Workplaces  Planning  Transport  Active travel  2012

11. Creating the vision  You’ve heard some of the rationale, the benefits and background and we’d like you to help us create a Staffordshire wide vision and commitment to increase levels of physical activity  http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicy AndGuidance/DH_128209 http://www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicy AndGuidance/DH_128209