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MODULE 1: THE YEARBOOK. 12 3 The Yearbook Yearbooks are a school TRADITION first appearing in 1845 and still evolving. YEARBOOKS STARTED AS SCHOOL SCRAPBOOKS.

Published byAdam MacLean Modified over 11 years ago

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Presentation on theme: "MODULE 1: THE YEARBOOK. 12 3 The Yearbook Yearbooks are a school TRADITION first appearing in 1845 and still evolving. YEARBOOKS STARTED AS SCHOOL SCRAPBOOKS."— Presentation transcript:

1 MODULE 1: THE YEARBOOK

2 12 3 The Yearbook Yearbooks are a school TRADITION first appearing in 1845 and still evolving. YEARBOOKS STARTED AS SCHOOL SCRAPBOOKS. MODERN YEARBOOKS SERVE MANY DIFFERENT FUNCTIONS.

3 12 3 The Yearbook A yearbook reports the STORY of one school year in a responsible and creative way. PHOTOS AND WORDS ARE THE TOOLS TO TELL THE STORY. THE STORY OF THE YEAR FOCUSES ON PEOPLE, NOT EVENTS. EACH YEARBOOK IS A PACKAGE.

4 1 3 2 The Yearbook Staffs must clearly understand READERS to produce a yearbook that is valued. STUDENTS MAKE UP THE PRIMARY AUDIENCE. THE SECONDARY AUDIENCE INCLUDES FACULTY AND PARENTS. WHAT STUDENTS WANT IS AN IMPORTANT CONSIDERATION. READERS DO HAVE GENERAL EXPECTATIONS.

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