1. Annual Giving: Building the Donor Pyramid
Helen Harding
Director of Annual Giving & Membership

2. Introduction What is Annual Giving? Donor Information Management
Strategies for Growth
Donor Relations Management
Role in the Overall Development Plan
AAUM Annual Fund Solicitation Calendar
Open Forum

3. What is Annual Giving? Annual Fund is defined as-
Gifts that are renewable
Gifts that are unrestricted
Gifts solicited for current use
Gifts of a certain amount

4. Methods of AAUM Annual Gifts Solicitations

5. Donor Information Management
Purpose: Capture Information and retrieve it in usable fashion to-
Maintain communications with donor
Solicit Donations
Stewardship
Analyze the effectiveness of fundraising efforts

6. Strategies for Growth
Three basic strategies for increasing revenue for annual fund
Increase the gift size of current donors
Increase the number of gifts from current donors
Increase the number of current donors

7. Strategies for Growth Stage of Decision-making
Awareness – Prospect knows about the org
Interest- Prospect wants to know more
Affinity- Prospect likes org
Action- Prospect makes donation
Feedback- Prospect gets positive reinforcement that action was correct

8. Strategies for Growth Stages of Donor Relationships Identification
Cultivation
Solicitation
Stewardship

9. Pyramid of Giving
Investment
Involvement
Identification

10. AAUM Annual Fund Calendar
Fall
Calendar Year End
Spring
Fiscal Year End

11. Resources

12. Helen Harding seminole@umich.edu 734-763-9739
Questions?
Helen Harding