1. Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment
Presented By:
Wil Reynolds - Founder, SEER Interactive
Andrew Curtis - Director, Client Services, iCIMS
Jason Martin - Manager, Talent Acquisition, FedEx Services

2. Today You’ll Learn
How to improve your career site’s search engine rankings cost-effectively
How to attract & retain top talent through Candidate Relationship Marketing strategies
Tips to delivering a consistent employment brand across all touch points
Key Candidate Experience metrics and reports

3. Identifying Opportunities in Job Search

4. Searching for Job Types & Roles

5. Job Seekers & Search Engines

6. Searching for Job Types & Roles
Flight Attendant Job Search

7. Searching for Job Types & Roles
Flight Attendant Job Search
How important is page 1? You tell me…who here goes to page 2? Page 3? Or 4?
What is the value of being one of the top listed companies when people search for generic job terms?
What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.

8. Do People Really Search this Way?
Keyword
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
flight attendants
1,279
1,292
1,386
1,177
1,060
1,274
2,757
3,853
3,518
1,991
1,647
590
flight attendant jobs
1,222
1,094
722
1,112
1,624
1,341
1,579
1,140
1,221
939
741
540
flight attendant careers
306
281
435
574
509
350
325
249
190
242 49
flight attendant job openings
flight attendant positions 95 53 88 97 80
236
148
165 91
112 52
airlines hiring flight attendants 74
102 70 68
116 87
164
125
111 79 84
flight attendant career
193
183
137
208
194
154
134
162
118
462
368
flight attendant employment 69 75
153
114 66 58 59 42
flight attendant job opening
764
967
909
177
139 86 57 34 50
flight attendant salary
107
130
136
126
122
179
flight attendant job
113
150
108 92 89 85 83 81
continental airlines jobs
129 96
142
100
152
224
215
182
244
133
109 67
continental airlines careers
117
145
138
184
151
202
356
300
195 35
continental airlines employment
169
132
187
189
231
232
185
230
310
218 27
baggage handler 60 55 76 41 30 48 39 63 36
MSN Only – Google + Yahoo = 10x

9. Let’s Take a Look at Dell
Nowhere to be found!
Does this have an impact?

10. Best Practices in Search Branded Terms
Branded Terms – [company name] + jobs should be easy, following best practices like:
Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider:
Meta Description
Title
Content about career opportunities in your company
Make sure the page is easily found by the search engines, it should be linked

11. Best Practices in Search Generic Terms
Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultants
Can be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such terms
Use an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions

12. Poll Question
Does your organization offer an interactive Careers Section off your corporate site where candidates can search and apply for jobs?
Yes No
Not Sure

13. iCIMS’ Talent Platform
Who is iCIMS?
Leading provider of web-based Talent Platform for corporate HR professionals.
500+ clients worldwide, including:
Our Software
Career Portals, Applicant Tracking, On-boarding, Employee Management, and more!

14. Connecting SEO with your HR Technology
iCIMS Career Centers fit seamlessly into clients’ recruitment brands & deliver on corporate messaging
Career Centers may be unique to different hire types and recruiting campaigns
University Portals
Flight Attendant Portals
Business Unit Portals
Employee Portals
…and more!

15. Connecting SEO with your HR Technology
iCIMS offers tools that allow certain Career Centers to be searched & indexed

16. Best Practices in Career Centers
Using Screening Tools to Filter Out Unqualified Talent
Select Questions
Applicants Auto-Filtered in Talent Platform Based on Responses
Candidates Respond to Screening Q’s

17. Best Practices in Career Centers
How much/how little to include in a job posting?
Offer Job Agent Options
Sample Job Posting
Creating/Maintaining Job Agents

18. Best Practices from FedEx Recruitment
The simple reason your brand can attract the best candidate.

19. The 11 S’s of Employment Branding The employment branding “circle of trust”

20. See your Company Brand Impact

21. See your Company Brand Impact

22. Suggest that they are Interested From Observe to Engage

23. Search for Opportunity Concept Search

24. Send Knowledge, Skills & Abilities Apply for a Job

25. Screening It Goes Both Ways

26. Sell the Opportunity What’s in it for Me?

27. Start their Career New Hire

28. Sustain their Employment Satisfied Employees

29. Sustain their Employment Satisfied Employees Help Find Other Great Employees

30. Separate from the Company “See Ya”

31. Sentimental that they Left Boomerang Hiring

32. Measuring your Campaigns
Who are your customers and what do they think?
Can the data help you prepare for the future?

33. Thank You for Joining Us Today!
Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment
Thank You for Joining Us Today!
Any Questions??