1. Toshiba Quality – Best Business Value – Course Module 1
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MODULE 1: Toshiba Quality – Best Business Value

2. Course Module 1 - Objectives
The Course Module on Toshiba Quality has 4 main objectives:
to explain why quality notebooks are important for business professionals
to identify how Toshiba delivers quality notebooks
to highlight the technology benefits and business value of quality notebooks
to provide selling tips by highlighting some user scenarios
This Course Module should take you approximately 30 minutes to complete, after which you can proceed to the Quiz. Successful completion of the quiz is the first step towards your certification. Good luck!
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MODULE 1: Toshiba Quality – Best Business Value

3. Course Module 1: Toshiba Quality – Best Business Value
Course Module 1 presents Toshiba Quality – Best Business Value. The purpose of this module is to explain the business value of Toshiba quality notebooks.
Lesson 1 – Why are quality notebooks important for business users?
Lesson 2 – How does Toshiba deliver quality in its notebooks?
Lesson 3 – What are the advantages of quality notebooks?
Lesson 4 – Selling Tips
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MODULE 1: Toshiba Quality – Best Business Value

4. Toshiba Quality: Best Business Value – Lesson 1
Why are quality notebooks important for business users?
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MODULE 1: Toshiba Quality – Best Business Value

5. Why does quality matter to business notebook users?
Why is quality important to business notebook users?
A mobile working environment can present certain challenges to business users, such as more wear and tear on their notebooks and an increased risk of downtime. These problems can lead to unnecessary time and money spent for IT services and decreased productivity for the business as a whole. Quality notebooks decrease the problems that business notebook users can encounter, maximising their uptime and resulting in business value for the company.
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MODULE 1: Toshiba Quality – Best Business Value

6. Why does quality matter to business notebook users?
What do business notebook users think about quality?
In a recent survey of business notebook users, quality was ranked as the top criterion in buying a notebook.
How do quality notebooks benefit mobile business users?
High quality notebooks, which focus on resolving the issues mobile business users face, lead to better business value. Increased efficiencies and lower costs are essential for businesses to maximise their competitive edge.
“Quality” a priority for business notebook users
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MODULE 1: Toshiba Quality – Best Business Value

7. Why does quality matter to business notebook users?
Why Quality Matters ..
…For End User
… For IT Staff
… Business Value
Reduced risk of notebook failures
Greater productivity
Reduce the number of replacement/ loaner notebooks needed
Minimise costs while maximising worker productivity
Reduced downtime
Greater efficiency
More time spent on improving IT services
Improved efficiencies across the business
Reduced risk of data loss
Greater productivity and efficiency
Less time/money spent on data recovery
Vital business data and documents
Reduced time/money spent on service calls
Maximise uptime and productivity
Reduced IT costs
Cost savings and productivity gains
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MODULE 1: Toshiba Quality – Best Business Value

8. Models of high quality notebooks
The Toshiba Tecra A8 and Toshiba Satellite Pro A120 are examples of high quality notebooks. They provide a durable platform and innovative features for advanced security, enhanced protection and easy connectivity.
Sample Tecra A8 and Satellite Pro A120 Features
Business Value
HDD cover with shock absorbers
reduced downtime and greater productivity
a more resistant keyboard
protection of internal components, leading to reduced IT costs
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MODULE 1: Toshiba Quality – Best Business Value

9. Toshiba’s approach to quality
What is Toshiba’s approach to quality?
In order to deliver business value, Toshiba starts with the customer and the customer’s needs. There are several steps in this complex process, including:
customer surveys
focus groups
analyst data
feedback from the services and support group
reseller/channel surveys
input from product managers who talk to clients
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MODULE 1: Toshiba Quality – Best Business Value

10. Toshiba quality: customer-centric
What is an example of a product that was developed as a result of customer surveys?
Toshiba EasyGuard is an example. In a customer survey, business users were asked to identify their top mobile computing concerns. They identified security, protection and connectivity as the top three concerns. Toshiba EasyGuard was developed in response to these concerns.
The chart on the next slide highlights some of the Toshiba EasyGuard features that meet the customer-identified concerns for mobile computing.
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MODULE 1: Toshiba Quality – Best Business Value

11. Toshiba quality: customer-centric
Customer Concern
Examples of how Toshiba EasyGuard meets the concern
Security
Trusted platform module (TPM)
Fingerprint reader
the Viewing Angle Control Filter (VA CF) LCD
Protection
Toshiba RAID
Toshiba Anti-theft Protection Timer
Shock Protection Design
Connectivity
Toshiba ConfigFreeTM
the Diversity Antenna
Toshiba Wireless Key Log-on
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MODULE 1: Toshiba Quality – Best Business Value

12. Toshiba Quality: Best Business Value – Lesson 2
How does Toshiba deliver quality in its notebooks?
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MODULE 1: Toshiba Quality – Best Business Value

13. Toshiba quality Toshiba quality stems from: Research and design
Quality in product design
HALT testing
Toshiba testing
External verification: TÜV testing
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MODULE 1: Toshiba Quality – Best Business Value

14. Toshiba quality - research and design
What is Toshiba’s role in research and design?
Toshiba is an industry leader in research and design. Toshiba’s global research teams account for 11,000 patent applications per year.
Some of the key technological developments that have resulted from this research and design include:
the world’s first audio-visual personal computer (AV–PC)
the world’s smallest 1.8-inch hard disk drive
the first commercial notebook computer with integrated Wi-Fi and Bluetooth™ capabilities
the world’s first HD DVD player
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15. Toshiba quality - research and design
Where are Toshiba’s research teams, and what do they do?
Toshiba has key research facilities in Japan, China, the United States and Europe. The research conducted in these facilities addresses a number of fields. For example, Toshiba has research labs that are devoted to:
wireless and network technologies
human interface
LSI (Large Scale Integration) circuit development and storage
Nano materials and devices
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MODULE 1: Toshiba Quality – Best Business Value

16. Toshiba quality - research and design
What are the European research facilities?
There are two research laboratories within Toshiba Research Europe Ltd. (TREL)
the Cambridge Research Laboratory (CRL) in Cambridge and the
Telecommunications Research Laboratory (TRL) in Bristol.
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MODULE 1: Toshiba Quality – Best Business Value

17. Toshiba quality - research and design
The CRL has three research teams:
the Quantum Information Group, which is researching the application of quantum physics to information technologies
the Speech Technology Group, which is developing speech recognition and synthesis systems
the Computer Vision Group, which is being launched in 2006
CRL in Cambridge
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MODULE 1: Toshiba Quality – Best Business Value

18. Toshiba quality - research and design
The TRL has two research teams:
the Wireless Systems Group, which is researching communications technologies for high performance wireless and mobile networks
the Reconfigurable Systems Group, which investigates the architectures, frameworks and systems to support such networks
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MODULE 1: Toshiba Quality – Best Business Value

19. Toshiba quality - research and design
What research is Toshiba conducting in mobile computing?
Toshiba is currently researching:
HD DVD in the Qosmio AV notebook PC
fuel cell technology, which could double existing battery life
innovative screen technologies that will provide customers with larger, lighter and brighter monitors as well as flexible, retractable screens
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MODULE 1: Toshiba Quality – Best Business Value

20. Toshiba quality - quality in product design
How does Toshiba ensure quality in product design?
Continuous improvement to product features underlies Toshiba product design philosophy. This philosophy entails:
conducting customer surveys and focus groups
getting input from global product design/engineering teams
conducting innovative research and development
adhering to industry computing standards, such as Wi-Fi and Bluetooth
manufacturing environmentally-friendly products through RoHS (Restriction of Hazardous Substances) compliance
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MODULE 1: Toshiba Quality – Best Business Value

21. Toshiba quality - quality in product design
Examples of design features that have resulted from continuous improvement
The 3D Accelerometer detects when the notebook is suddenly moved or dropped and quickly parks the HDD in order to safeguard user data.
The increased size and thickness of the HDD dome protection means that the case is now 1.44 times stronger, resulting in 45 to 55% less HDD bending.
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MODULE 1: Toshiba Quality – Best Business Value

22. Toshiba quality - HALT testing
What is HALT testing?
In HALT (Highly Accelerated Life Test) testing, notebooks undergo a variety of stress tests that simulate the challenges a notebook will face during its lifetime. For example, notebooks receive repetitive shock vibrations and exposure to extreme temperatures (under -25o C and above 70o C) in the HALT testing chambers.
HALT testing chamber
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MODULE 1: Toshiba Quality – Best Business Value

23. Toshiba quality - HALT testing
Why do notebooks undergo HALT testing?
Accelerated lifecycle testing is a key factor in identifying and isolating possible quality issues during notebook development.
The notebooks that undergo this testing are more durable and less likely to suffer hardware failures during their lifecycles. The Tecra A8 and Satellite Pro A120 were both developed using HALT testing.
View a video of HALT testing.
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MODULE 1: Toshiba Quality – Best Business Value

24. Toshiba quality - Toshiba testing
Why does Toshiba conduct its own testing of notebooks?
Rigorous internal testing in the design and manufacturing processes helps to verify that Toshiba notebooks meet the highest quality standards.
The chart on the following slides lists the tests Toshiba performs and how they ensure high quality.
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MODULE 1: Toshiba Quality – Best Business Value

25. Toshiba quality - Toshiba testing
Toshiba internal test
What it looks like
How it ensures quality
Electronic shock test
View a video.
Electronic shocks to the palm rest, LCD, keyboard and expansion ports ensure that the notebook works even if subjected to shocks or electronic disturbance.
Keyboard endurance test
This typing simulation test ensures that the keyboard can withstand the strain of daily use.
Keyboard pressure test
Testing the keystrokes ensures that the keyboard responds properly to input.
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MODULE 1: Toshiba Quality – Best Business Value

26. Toshiba quality - Toshiba testing
Toshiba internal test
What it looks like
How it ensures quality
HDD shock test
View a video.
Testing the effects of sudden physical movement of the HDD ensures that it functions well even when subject to vibration, bumps or falls.
HDD vibration test
This test ensures that the HDD works well even when subject to a reasonable amount of vibration.
System vibration test
Using vibration tests on the running system ensures that the operating system works well even with a reasonable amount of vibration.
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MODULE 1: Toshiba Quality – Best Business Value

27. Toshiba quality - Toshiba testing
Toshiba internal test
What it looks like
How it ensures quality
Hinge open/close endurance test
View a video.
Opening and closing the notebook several times during the day ensures that it is durable enough to withstand the wear and tear of daily usage.
Drop off test
This test ensures that the packed notebook is durable enough to withstand falls or drops during transport.
Palm rest endurance
Exerting pressure on the palm rest ensures a reasonable amount of endurance.
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MODULE 1: Toshiba Quality – Best Business Value

28. Toshiba quality - Toshiba testing
Toshiba internal test
What it looks like
How it ensures quality
Display open/shut durability
View a video.
Repeatedly opening and closing the lid ensures that the notebook PC chassis, LCD panel and hinge(s) will not be damaged when the panel is open and shut.
Pinpoint pressure test
Applying pinpoint pressure to various areas of the notebook casing ensures that the notebook is durable enough to withstand pinpoint pressure for enhanced mobile use.
Drop test
In this test, the notebook is dropped repeatedly. It ensures that the notebook is durable enough to withstand sudden drops or falls.
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MODULE 1: Toshiba Quality – Best Business Value

29. Toshiba quality - external verification: TÜV testing
What is TÜV testing?
TÜV is a German public safety organisation. It completes third-party, neutral testing to verify Toshiba claims of quality.
Toshiba EasyGuard Claim
TÜV test
Result
Notebooks will work even when up to 50mL of water is spilled on the keyboard.
TÜV poured up to 50 mL of water on the spill-resistant keyboards of Toshiba notebooks.
The TÜV test verified Toshiba’s claim.
Notebooks will work even when dropped from heights of up to 70 cm on any of their 4 sides.
TÜV conducted the drop test on Toshiba notebooks from a height of 70 cm.
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MODULE 1: Toshiba Quality – Best Business Value

30. Toshiba Quality: Advantages of quality notebooks– Lesson 3
What are the advantages of quality notebooks for business users?
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MODULE 1: Toshiba Quality – Best Business Value

31. Toshiba quality: advantages of quality notebooks
What is Toshiba’s quality model for best business value?
Toshiba’s model for best business value, which benefits business notebook users, includes:
Enhanced data security
Advanced system protection
Enhanced connectivity
Improved efficiencies
Business value
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32. Advantages - enhanced data security
How do business notebook users benefit from enhancements to data security?
Threats to data increase as mobility increases. Toshiba EasyGuard features deliver enhanced system and data security. Specifically, the Secure element provides greater security to business notebook users by:
securing business and critical data against theft, viruses, worms, SpyWare or corruption
protecting company value
saving unnecessary IT costs
maximising productivity
preventing unauthorised access
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33. Advantages - enhanced data security
Sample Toshiba EasyGuard enhancements to security
The key “safety box” combines data encryption software with hardware protection through the use of TPM (Trusted Platform Module).
The “Fingerprint Reader” allows users to identify themselves with a simple scan of their fingerprints.
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MODULE 1: Toshiba Quality – Best Business Value

34. Advantages - advanced system protection
How do business notebook users benefit from enhancements to system protection?
The risk of damage (e.g., from drops or falls) increases as mobility increases. Toshiba EasyGuard features assure maximum uptime. Specifically, the protective design features (e.g., shock protection) and the Protect & Fix element benefit business notebook users by:
ensuring maximum uptime and productivity
keeping IT costs to a minimum
protecting data in case of theft or accidental fall
providing greater durability
improving product lifecycle
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MODULE 1: Toshiba Quality – Best Business Value

35. Advantages - advanced system protection
Sample Toshiba EasyGuard enhancements to protection
The shock absorbers protect system components and critical data when a notebook is dropped.
The spill-resistant keyboard gives users several minutes to save their data and turn off their systems in case of accidental spills (up to 50mL).
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MODULE 1: Toshiba Quality – Best Business Value

36. Advantages - enhanced connectivity
How do business notebook users benefit from enhancements to connectivity?
Toshiba EasyGuard features and software utilities ensure easy and reliable wired and wireless connectivity. Specifically, the enhancements to connectivity benefit business notebook users by:
providing real-time access to business data anytime, anywhere
enhancing collaboration
improving customer responsiveness
increasing productivity
decreasing IT workload (i.e., users are self-sufficient)
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37. Advantages - enhanced connectivity
Sample Toshiba EasyGuard enhancements to connectivity
Toshiba’s ConfigFree™ utility makes it easy to manage wired and wireless connectivity (e.g., one of the components is a wireless radar).
Two Wi-Fi™ antennae in the top lid of the LCD ensure that signal reception is not interrupted by the user or the office environment.
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MODULE 1: Toshiba Quality – Best Business Value

38. Advantages - improved efficiencies
High-quality notebooks lead to increased personal productivity for the business user and enhances the overall agility of the business.
The improved efficiencies that high-quality notebooks provide to business users and that result in a more competitive business include:
increased uptime
increased personal productivity
enhanced communication and collaboration
highly reliable mobile working
reduced IT support costs and easy upgrades
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MODULE 1: Toshiba Quality – Best Business Value

39. Advantages - business value
Business value goes beyond cost models to examine the overall impact of IT investment on business effectiveness.
High-quality notebooks lead to business value through:
reduced costs
lower TCO (Total Cost of Ownership)
improved ROI (Return on Investment)
improved business effectiveness
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40. Advantages - business value
Reduced Costs
High quality notebooks lead to cost savings in a variety of ways, including:
reduced costs for IT services (e.g., Toshiba’s Shock Protection system protects notebooks from damage)
reduced costs for IT support (e.g., easy connectivity makes users more self-sufficient)
lower capital costs (e.g., robust notebook design means an extended lifecycle)
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MODULE 1: Toshiba Quality – Best Business Value

41. Advantages - business value
Lower TCO (Total Cost of Ownership)
The TCO model measures the effectiveness of IT investment by considering the initial purchase price, repairs, maintenance, upgrades, service and support, networking, security, user training, etc.
TCO model consideration
Tecra A8 and Satellite Pro A120
Purchase price
competitive purchase prices
Repairs
protective enhancements (e.g., shock absorbers) lead to less damage and lower repair costs
Maintenance
robust design means less wear and tear and lower maintenance costs
Networking
easy connectivity maximises productivity and lowers costs for IT support services
Security
data protection from theft, corruption and loss reduces costs required for data recovery
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MODULE 1: Toshiba Quality – Best Business Value

42. Advantages - business value
Improved ROI (Return on Investment)
High quality notebooks contribute to several factors that increase a company’s ROI, including:
increased productivity (e.g., security and protective enhancements reduce service calls and increase personal productivity)
enhanced competitive advantage (e.g., easy wireless networking enhances communication and collaboration)
greater effectiveness (e.g., easy access to data anytime, anywhere leads to better decision making )
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MODULE 1: Toshiba Quality – Best Business Value

43. Advantages - business value
Improved Business Effectiveness
A high quality mobile working experience improves business effectiveness through:
flexible working tools
faster delivery time
shorter response time
better decision making
improved productivity
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MODULE 1: Toshiba Quality – Best Business Value

44. Toshiba Quality: Selling Tips– Lesson 4
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MODULE 1: Toshiba Quality – Best Business Value

45. Toshiba quality: selling tips
This lesson describes some user scenarios to highlight how a mobile business user might benefit from a high-quality notebook.
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MODULE 1: Toshiba Quality – Best Business Value

46. Selling tips – user scenarios
Reliable mobile working
Personal productivity soars because one can work anywhere, anytime. Robust, high-quality notebooks deliver best business value because they are less prone to hardware failure and offer features to enhance mobile working.
Enhanced communication and collaboration
Mobility within the office increases productivity. Ad hoc meetings can become more productive as access to enterprise data lets teams and colleagues work to their fullest.
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MODULE 1: Toshiba Quality – Best Business Value

47. Selling tips – user scenarios
The competitive advantage
Enterprises gain a competitive edge with reliable equipment, which is not only robust but also allows for easy connectivity to wireless networks and provides prolonged operating times.
Reduced IT support costs and easy upgrades
Quality notebooks are enhanced with diagnostics utilities and easy-to-remove components for simplified repairs and upgrades. The result is significant IT savings.
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MODULE 1: Toshiba Quality – Best Business Value

48. End of Course Module 1
You have finished Module 1 of the Toshiba Quality course stream.
Now it is time to proceed to the online quiz consisting of 10 multiple choice questions. These questions are based on the three lessons you have just completed and will test your knowledge of Toshiba quality.
Successful quiz participants will receive a module certificate for Toshiba Quality.
Good luck!
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MODULE 1: Toshiba Quality – Best Business Value

49. Toshiba quality: further reading
General Information
Toshiba EasyGuard
Toshiba Tecra A8 (Go to White Paper)
Toshiba Satellite Pro A120 (Go to White Paper)
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MODULE 1: Toshiba Quality – Best Business Value