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Team Sachko Sales Representatives RE/MAX First Realty Ltd, Brokerage www.TeamSachko.com “Experience Great Real Estate” Dave Sachko
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A Little About Dave & Team Sachko Dave and his team sell real estate in Durham Region, Ontario Canada Dave’s proven systems result in selling 120+ homes each year for 5 years Ranked 33 rd out of over 37,000 agents on the Toronto Real Estate Board Team Sachko: (7) Agents, (1) Listing Specialist, (1) Office Administrator
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Our TigerLead History & Stats Team Sachko Sells 65 ↔ 85 TigerLeads each year 2009 Started with 100 Leads / Month 2010 Increased to 350 Leads / Month 2014 May, we will receive 400 Leads / Month When do TigerLead’s Buy / Sell? 65% buy/sell within: 60 Days 35% buy/sell within: 3 Months to 3 Yrs 74% BUYERS 26% SELLERS Tiger Buyers VS Sellers
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Our Tiger Conversion Valid and Invalid Leads 40% Valid Phone & Valid Email 20% Invalid Phone & Invalid Email 40% Mix & Unknown Team Conversion Rates (valid/valid) Judy 9.2% Sylvia 8.8% Crystal 7.2% Kelly 7.1% Overall Tiger Conversion (valid/valid) 8.07% 4 Agents Closed: 53 Deals 81% of the Tiger Deals in 2013 Agents No Longer with TS Closed: 12 Deals 19% of the Tiger Deals in 2013 Overall Tiger Conversion 1.4%
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Tiger Income & Expenses 2013 Total Tiger Leads Closed65 Total Sales Volume $20,476,040 Average Sale Price$315,000 Average Commission Earned$7,875 Gross Commission Earned$511,901 TigerLead Solutions Expense$66,062 Return on Investment$445,839
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How We Define Our Leads by Star Status New Lead/No Star Lead: A brand new Lead 1 Star Lead: Leads that you are attempting to make contact with 2 Star Leads Leads that we have had communication with by phone or email or face to face 3 Star Lead: Leads that are communicating and plan to move in the next 30*-90*+ days 4 Star Lead: Leads that are in the car actively looking at home and/or their house is listed for sale 5 Star Lead / Past Client: A client that has had a real estate transaction with you
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1 Star Leads: Attempting to Reach Tiger Lead Registers Notifying Agent Via Text or Email 1. Call Lead Immediately 2. Review Listing Search, Revise Criteria (Daily Alerts & Min Price) 3. Send a PUSH Listings Email 4. Update Lead to (1) Star Status
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1 Star Leads: Follow Up System *Unable to Reach Lead* 1 Star Call Action Plan Reminder Tasks to Call Lead for 4 Days, Day 30, 6 Months, 1 Year 10 Days of Game Email Drip Sends Auto Emails On Day: 1, 2, 3, 5, 6, 7, 8, 10, 30, 60, 180, 365 LEADS ALSO RECEIVE: BI-WEEKLY “HOT” NEW LISTINGS EMAILS
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2 Star Leads: Communication Made *First Communication* Review Listing Search, Revise Criteria (as per conversation), Send a PUSH Listings Email Update to (2) Star Status Remove 1 Star Call Plan Remove 10 Days of Game Email Drip Apply 2 Star Action Plan Reminders to Call Once a Month LEADS ALSO RECEIVE: BI-WEEKLY “HOT” NEW LISTINGS EMAILS
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3 Star Leads: Frequent Communication *Communicating Frequently* Un-save Listing Alert Search & Set up TREB Listing Alerts Update to (3) Star Status Remove 2 Star Call Plan Apply 3 Star Action Plan Reminders to Call Bi-Weekly LEADS ALSO RECEIVE: BI-WEEKLY “HOT” NEW LISTINGS EMAILS
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4 Star Leads: Showing or CMA Booked *Showing Homes / CMA Booked* Update to (4) Star Status Remove 3 Star Call Plan Apply Single Task Action Plan: Reminder to Call *5 Star Lead / Past Client* Apply Past Client / Referral Follow Up System
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Follow Up System Summary 1 Star Leads: Attempting to Reach Stage Phone Calls for 4 Days, Day 30, 6 Months, 1 Yr Daily Listings Alerts E-Blast of Listings Every 2 Weeks 10 Days of Game Email Drip (Day: 1, 2, 3, 5, 6, 7, 8, 10, 30, 60, 180, 365) 2 Star Leads: First Communication Phone Calls Every Month Daily Listings Alerts E-Blast of Listings Every 2 Weeks 3 Star Leads: Freq. Communication Phone Calls Every 2 Weeks Daily Listings Alerts from TREB E-Blast of Listings Every 2 Weeks 4 Star Leads: Showing Homes/CMA Frequent Follow Up & Showings Daily Listings Alerts from TREB
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Our Top Tiger Key Tools Immediate Lead Notifications (Text & Email): We can call immediately after registration Rating & Recording Calls, Notes, Etc: Know exactly where we left off with lead Push Listings Email: Leads want to see homes more than anything else. We send a push to every new lead & also use this feature as a follow up tool to touch base. Listings Viewed/Alerts: See the homes leads are looking at and set up the listing alert criteria accordingly; regardless if a conversation took place. We set a minimum price range to avoid emailing lease properties and setting “daily” email alerts Assign a Mortgage Broker: Easy way to share info, pass leads and communicate Priority Leads: Secondary reminder tool for leads doing a lot of activity on the site Last Logins: Determining who has logged into their account recently may indicate they are seriously home searching. A great time to ask if they would like to go view homes! Customize Search: Gives the ability to follow up with a target group and also a great tool for tracking our numbers and results
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Other Key Tools Action Plans with Set Tasks, Reminders & Timelines Automated Drip Email Campaigns Daily Tasks/Reminder Summary Emailed Each Morning Calendar with Ability to Google Calendar Sync & View Other Team Members Calendars “Hot” New Listings/Featured Listings Mass Emails with Clickable Listings & Links to Website/Accounts – Bi-weekly
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Our BEST Tiger Success Stories Quickest Tiger Sale: 7 days! (registration to deal!) Oldest to Date Tiger Sale: 1017 days (2 years & 8 months) Quickest Close:Bought 1 st house they saw, 1 st time we met! Toughest Conversion:Tiger provided invalid phone number, through persistent follow up over months of communication, we got them to provide a valid number; they soon after bought! Best Repeat Tiger:3 Deals in 8 Months - One Investor Lead! Best Referral Tiger:Referral from a Tiger, that never bought/sold with us, referred us a lead and they bought!
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