1. Marketing Mantra

2. Unit Summary As young market researchers, the students are challenged to work out a strategy to promote products facing decline in demand. They work in teams to conduct a thorough case study of the product. The researchers identify the reasons for decline in sale and determine the best combination of marketing mix by prioritising the possible channels of distribution for the products under study using the Visual Ranking Tool and debate differences. They use Seeing Reason Tool to understand the factors influencing the price of the product. They present their revival strategy using a multimedia presentation and suggest effective measures to revive the products sale to the Board of Directors of the company. As young market researchers, the students are challenged to work out a strategy to promote products facing decline in demand. They work in teams to conduct a thorough case study of the product. The researchers identify the reasons for decline in sale and determine the best combination of marketing mix by prioritising the possible channels of distribution for the products under study using the Visual Ranking Tool and debate differences. They use Seeing Reason Tool to understand the factors influencing the price of the product. They present their revival strategy using a multimedia presentation and suggest effective measures to revive the products sale to the Board of Directors of the company.

3. CFQs Essential Question What influences our choices? What influences our choices? Unit Question What is the right marketing mix for your product? Content Questions What is a marketing mix? What is a marketing mix? What are its elements? What are its elements? How can we determine a right marketing mix? How can we determine a right marketing mix? What are the factors that affect the choice of the channel of distribution? What are the factors that affect the choice of the channel of distribution? What influences the price of a commodity? What influences the price of a commodity? In what ways can surveys help us to make business decisions? In what ways can surveys help us to make business decisions?

4. Vision for Unit and Students By creating this unit, I want to Try out new methods to help students make the right choices in real life students Think of ways to involve my students more in the community Try out new methods to help students make the right choices in real life students Think of ways to involve my students more in the community During this unit, I want my students to Learn ways to understand what influences their choices in daily lives Learn ways to understand what influences their choices in daily lives Use technology to communicate with different audiences Use technology to communicate with different audiences

5. Project Approaches As my students work on this project, they How to conduct a market research in the real world How to conduct a market research in the real world Collaborate with peers and community members Collaborate with peers and community members Attribute a value to a product by correct pricing Attribute a value to a product by correct pricing Share their learning with a real audience Share their learning with a real audience

6. 21st Century Learning and Higher-Order Thinking Students will develop higher-order and 21st century skills such as Comparative Analysis, Comparative Analysis, Problem Solving, Problem Solving, Manage Complexity, Manage Complexity, Time Management and Collaboration, Time Management and Collaboration, Interactive Communication Interactive Communication

7. Requests for Feedback Need ways to help students understand marketing strategies with real life examples Need ways to help students understand marketing strategies with real life examples Need help to cultivate higher- order thinking skills in students Need help to cultivate higher- order thinking skills in students