1. Jumpstart: eCommerce Platforms Sue Pratt, Account Director 10th March 2010

2. About Salmon Diverse interests and practices Interests in retail, finance, insurance and utilities Focus on enterprise architecture, eCommerce, IT/Business change, Customer Interaction Focus on ROI and lower TCO of technology & business results Application management and support - 25% of the turnover Innovative risk reward models Fixed price Managed risk Shared reward / outcome based consulting Global Systems Integrator Operations in London, New York, Beijing, Sydney, Delhi Successful track record over 20 years c. 170 staff in the UK, c 100 in eCommerce team £15M turnover Privately owned, financially sound Open, honest and responsive approach Strong delivery-focused culture Mission critical systems Broad and deep expertise in web based applications and technologies Specialist skills in highly transactional systems and solutions e.g. B2B and B2C eCommerce, multi-channel integration, electronic trading

3. Salmon Delivering digital solutions for market leading & challenger brands

5. 5 Three key trends

6. 1. Multi channel commerce

7. 2. Cross channel commerce

8. 3. New business models and technologies

9. New business models

10. New technologies: atomisation of data

11. New technologies: location based services

12. 12 Choosing a customer interaction platform

13. Platform selection

14. Embrace transformation

15. Technical aspects to get right

16. Looking for a customer interaction platform

17. The three main options

18. 18 Three final thoughts….

19. The prize

20. What happens if you get it wrong?

21. What happens if you get it right?

22. Unique Approach Unique Solutions Salmon LLC 220 Old Country Road Mineola NY 11501-4271 United States of America Tel: 001 516 742 7888 Fax: 001 516 742 9169 Salmon Asia Pacific (Pty Limited) Level 1, 299 Elizabeth Street Sydney NSW Australia 2000 Tel: +61 (0)2 8251 0044 Fax: +61 (0)2 8251 009 7 Sue Pratt Account Director Tel: +44 (0)7976 732903 spratt@salmon.com Salmon Ltd 64 Clarendon Road Watford Hertfordshire WD17 1DA Tel: +44 (0) 1923 320 000 Fax: +44 (0) 1923 320 023 Salmon China Limited 605 Zhongchen Building Lize Zhongerlu #1 Wangjing Science & Technology Park Chaoyang District Beijing 100102 China Tel: +86 (0) 10 6439 8779 Fax: +86 (0) 10 6439 8665