1. Money Helps Create the Wave

2. Cases in Congressional Campaigns, Second Edition: Riding the Wave Money Helps Create the Wave  The 7 th District of Michigan  The Candidates  The Campaign  The Results

3. Cases in Congressional Campaigns, Second Edition: Riding the Wave The 7 th District of Michigan Race/Ethnicity  89.6% White  5.6% Black  1.2% Asian  3.8% Hispanic Occupation  44.5% Blue Collar  55.5% White Collar Median Income  $50.1k in state  $51.4k in U.S. Partisanship  R +2, PVI ’08 Presidential Vote  Obama, +6%

4. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Incumbent: Democrat Mark Schauer Occupation  Public Administrator Political Experience  Minority Leader, Michigan State Senate, 2007-08  Majority Leader, Michigan State Senate, 2003-06  Michigan State Senate, 2003-08  Michigan House of Representatives, 1997- 2003 First Elected 2008 Committees Agriculture Transportation and Infrastructure

5. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Challenger: Republican Tim Walberg Occupation  Clergy, Administration Political Experience  U.S. House of Representatives, 2007-09  Michigan House of Representatives, 1983-1998

6. Table 13.1 Campaign Finance Data for Michigan’s 7 th District, 2006–10

7. Table 13.2 Receipts and Disbursements by Reporting Period, 2009–10

8. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: The Polls

9. Table 13.3 Mark Schauer Vote Percentages by County, 2008 & 2010

10. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Schauer ad at the lunch counter NOTE: Internet access required.

11. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Schauer ad on outsourcing and Social Security NOTE: Internet access required.

12. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Schauer ad on Social Security NOTE: Internet access required.

13. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Schauer’s final ad of the campaign NOTE: Internet access required.

14. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Walberg primary ad NOTE: Internet access required.

15. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Walberg’s ad with his mom NOTE: Internet access required.

16. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Walberg’s “Change for the Better” NOTE: Internet access required.

17. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Walberg’s “Our Children” NOTE: Internet access required.

18. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: DCCC’s “Michigan Can’t Afford Congressman Walberg” NOTE: Internet access required.

19. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: DCCC ad on trade and outsourcing NOTE: Internet access required.

20. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: DCCC ad on NAFTA NOTE: Internet access required.

21. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: DCCC ad on Social Security using Walberg’s words against him NOTE: Internet access required.

22. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC ad on Schauer’s votes NOTE: Internet access required.

23. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC ad using footage of Schauer at the lunch counter NOTE: Internet access required.

24. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Put the Breaks on Mark Schauer” NOTE: Internet access required.

25. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC ad on Schauer votes on Medicare NOTE: Internet access required.

26. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: MI GOP ad on health care, the stimulus, and energy NOTE: Internet access required.

27. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Communications Workers’ “Rehire” NOTE: Internet access required.

28. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: AFSCME ad on Social Security NOTE: Internet access required.

29. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: SEIU ad on Walberg’s skipped vote NOTE: Internet access required.

30. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: AFSCME ad defending the stimulus NOTE: Internet access required.

31. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: AFSCME’s “Burned” NOTE: Internet access required.

32. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Blue Green Alliance and LCV movie poster ad NOTE: Internet access required.

33. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Sierra Club ad on taxes and jobs NOTE: Internet access required.

34. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Future Fund ad on health care and energy NOTE: Internet access required.

35. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Future Fund ad featuring Speaker Pelosi NOTE: Internet access required.

36. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Americans for Prosperity ad featuring Speaker Pelosi NOTE: Internet access required.

37. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Americans for Prosperity ad on spending NOTE: Internet access required.

38. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Action Network ad on health care NOTE: Internet access required.

39. The Results