1. Readership

2. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS

3. Online readers have different profiles to the print versions All Newspapers Younger (18-34) Older (35+) C2DE ABC1 Source: UKOM

4. 4 Daily newsbrand readership (Print & Online) 000s 5,773 2,930 6,032 1,214 1,191 1,327 2,071 2,125 1,614 3,324 +6.5% +8.2% +26.9% +48.1% +8.9% +3.1% +55.6% +161.2% +61.9% +1.6% Source: NRS PADD April 13 – March 14 + comScore March 2014

5. 5 Weekly newsbrand readership (Print & Online) 000s 11,963 8,251 13,831 3,147 4,238 4,351 7,107 6,397 3,698 8,074 +12.9% +13.0% +37.0% +50.1% +23.4% +5.7% +82.5% +173.3% +119.9% +3.7% *Includes Sunday title. Source: NRS PADD April 13 – March 14 + comScore March 2014

6. 6 Monthly newsbrand readership (Print & Online) 000s 15,859 12,734 20,523 5,725 7,159 8,412 12,945 12,275 5,458 12,197 +22.9% +20.4% +52.6% +52.7% +43.6% +8.7% +95.7% +190.6% +150.9% +7.4% *Includes Sunday title. Source: NRS PADD April 13 – March 14 + comScore March 2014

7. Newsbrand Monthly Readership Millions Total Monthly Reach 39.9m 4.6m additional reach with online Source: NRS PADD (Print & Digital – NRS Jan13-Dec13 + comScore Nov 13) *NRS print only figures (NRS PADD data not available pre 2012) 37.3m (print total) 19.4m (online total) Total Monthly Reach 39.5m Total Monthly Reach 39.7m Total Monthly Reach 41.9m 6%

8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD April 13 – March 14 + comScore March 2014

9. 9 % Readership by age 2.57m 5.06m 6.14m 3.08m 5.88m 6.96m 3.01m 5.63m 6.61m 3.31m 6.05m 7.15m 3.21m 5.16m 5.80m 5.71m 8.06m 8.72m Source: NRS PADD April 13 – March 14 + comScore March 2014

10. 10 % Readership by gender 11m 18m 21m Source: NRS PADD April 13 – March 14 + comScore March 2014

11. 11 % Readership by social grade 12m 9m Source: NRS PADD April 13 – March 14 + comScore March 2014

12. 12 % Readership by working status 9m 16m 18m 11m 23m 8m Source: NRS PADD April 13 – March 14 + comScore March 2014

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