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Iain GillottMatthew Vartabedian (512) 263-5682(708) 387-0475 iain@iGR-Inc.comiain@iGR-Inc.commattv@iGR-Inc.com
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 Market Research & Subscription Services End-User Quantitative and Qualitative Studies Custom Research Services Content Marketing Products and Media Support Wireless and Mobile Landscape Rural Markets Small Cell Architectures
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 3 What is, and is not, a Small Cell?
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 Bad news ◦ …is that everyone has a different definition ◦ Depends on what you are selling Good news ◦ Size each opportunity based on market segment ◦ Residential Femtocell Published ◦ Enterprise Picocell Published ◦ Carrier Metrocell Published ◦ In-building DAS Final edit
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 And repeaters, signal boosters
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 6 Residential Femtocells
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 10 Enterprise Picocells
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 Only employees of the given enterprise would use the picocell(s) Picocells would not be opened up (hybrid or open access) for use by passers-by or visitors Picocells would also not be deployed in large venues (stadium, hotel, exhibit space, etc.) for use by a given carrier’s subscribers Number of users would likely be the limiting factor, not floor space Given the existence and near-ubiquity of WiFi (and wired Ethernet) at U.S. enterprises, iGR assumed that voice coverage would be the primary driver of enterprise picocell deployments
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 15 Carrier Metrocells
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 U.S. Mobile Bandwidth used by Time of Day (GB/Hour/POP)
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www.iGR-inc.com Source: iGillott Research, Inc, 2012
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 240% CAGR
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 19 Putting it all together
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 21.2 million
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 Small cells will be deployed ◦ Network capacity/coverage demands require hetnet and small cells ◦ No options Anything that is not nailed to a tower will be classed as ‘small’ 3 fundamental challenges to address ◦ Spectrum ◦ Location – right of way, etc ◦ Backhaul These issues will throttle deployments ◦ If you have all three, low hanging fruit for early deployment
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www.iGR-inc.com Source: iGillott Research, Inc, 2012 22 Questions?
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