1. Available at your local supermarket With absolutely no saturated fat, trans-fat and cholesterol, Honey Bunches of Oats is a must-try! DIVE IN Post Honey Bunches of Oats Cereal (30g) Cascadian Farm Oats & Honey Granola Cereal (55g) Kellogg's Special K Oats & Honey Cereal (52g) 15% Vitamin AVS0% Vitamin AVS10% Vitamin A 60% IronVS32% IronVS25% Iron Post's Honey Bunches of Oats is now available at your local supermarket's cereal section. With rice, wheat, corn, and oat clusters baked with a hint of honey, all combined perfectly, Honey Bunches of Oats is a great start to your busy day. Honey Bunches of Oats. A nutritious snack only from Post. Less sugar, more fibre!

2. Problems to Address: While the visual is unusual and somewhat interesting, the message of the advertisement is not clear (DONE!) Not clear what benefits the product provide (DONE!) Consumers want to know how this is different from other similar products (DONE!) Consumers do not know what to do in order to purchase this product (DONE!) Target Audience: Young adults who are health conscious Purpose: Highlight the health benefits of this new cereal from Post

3. We wish to acknowledge the following sources we used http://www.postfoods.com/cereals/honey _bunches_of_oats/#nutrition http://www.postfoods.com/cereals/honey _bunches_of_oats/#nutrition http://www.cascadianfarm.com/products/ product_detail.aspx?cat=44&upc=0- 21908-13335-5 http://www.cascadianfarm.com/products/ product_detail.aspx?cat=44&upc=0- 21908-13335-5 http://www.specialk.com/cereals/granola http://store.postcereals.com/post/default. aspx http://store.postcereals.com/post/default. aspx

4. THE END!