1. Principles of Information Systems
Exercises
Chapter 8
Electronic and Mobile Commerce
Pn Hasnah Hashim
Lecturer
Faculty of Information Management
Universiti Teknologi MARA
Puncak Perdana Campus

2. Chapter 8
Quick Quiz 1
What are the three general classes of e-commerce?
What are the three components of a successful e-commerce model?
____________________ applications are designed to improve communications among the various levels of government.

3. Chapter 8 Quick Quiz 2 What is another name for electronic retailing?
What is a single Web site that offers many products and services at one Internet location called?
What is an electronic forum where manufacturers, suppliers, and competitors can buy and sell goods, trade market information, and run back-office applications called?
4. Market ____________________ is the identification of specific markets to target them with advertising messages.

4. Chapter 8
Quick Quiz 3
True or False: Copyright law protects authored works such as books, film, images, music, and software from unauthorized copying.
____________________ entails sending bogus messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a “spoofed” Web site.
____________________ data is data gathered based on the Web sites you visit and the items you click.
4. What term is used to describe the difference between people who do and people who don’t have the access or the capability to use high-quality, modern information and communications technology?

5. Chapter 8
Quick Quiz 4 
What can you do to make it easier for search engines to find your Web site?
What is the process of tailoring Web pages to specifically target individual consumers called?
True or False: An organization must know all the intricacies of Java and HTML in order to build an e-commerce site.

6. Chapter 8
Quick Quiz 5
What combines different product data formats into a standard format for uniform viewing, aggregating, and integrating catalog data?
What are Web pages that always contain the same information called?
What are Web pages that contain variable information with built-in response to a specific Web visitor's request called?
What is computerized money called when it is used for e-commerce transactions?
5. What communications protocol technology is used to keep credit card numbers and banking information secure?
6. What is a trusted third party that issues digital certificates called?