1. Regulation and Policy Challenges
-Mobile and Digital (Broadcasting) Convergence
Prof. Gerhard Eitz, Circom
Xiaofeng Ma, CeTIM

2. Presentation Outline Why Regulation and Policy Challenges?
Current Situation
Critical R&D Challenges

3. Converging media landscape is fundamentally disruptive
New market: from supply to demand
New content: ‘Long tail’ allows viable niche, as well as mass products
New business models: low production cost
New producers: anyone, from anywhere, any time
New delivery: over different channels and through different technologies
New services (VOD, IPTV) and sectors (gaming) emerging
New pace: High speed of technological and market changes
Challenges:
Impossible for governments to monitor

4. Presentation Outline Why Regulation and Policy Challenges?
Current Situation
Critical R&D Challenges

5. Parties concerned Parties concerned
EU Commission for information society and media
Federal Network Agencies
for the allocation of frequencies
Media regulation authorities
supervising competition law aspects

6. European Commission strategy for Mobile TV -1
„Three pillar strategy“ (presented in July 2007 by the European Commission and endorsed by EU Member States)
Joint approach to the licensing for Mobile TV
to accelerate the roll out of services
to encourage innovative business models
Making available spectrum for these services
possibly in the UHF frequency band
Promoting the use of DVB-H as the open mobile standard for Europe
to avoid market fragmentation and allow affordable services and devices

7. European Commission strategy for Mobile TV -2
Next steps
Preparation of guidelines for authorisation procedures
Addition of DVB-H to the official list of standards
whose use all 27 EU Member States have to support and encourage
Reference: IP/07/1815 Date: 29/11/2007

8. Germany: Allocation of frequencies for DVB-H mobile broadcast services
The German Federal Network Agency has issued a decision: „The frequencies required for technical broadcasting operations based on DVB-H standard will be given to T-Systems Media&Broadcast GmbH“
Plans to establish the transmitter network for nationwide mobile broadcast services based on DVB-H
First commercial broadcast at the CeBIT 2008 in Hannover
The capitals of the other areas will follow by the end of 2008
By 2015 the network should cover 90 per cent of the German population
This presupposes that DVB-H services will reach the usual market penetration rate by 2013
Source: Federal Network Agency, Bonn, 15 October 2007

9. Germany: DVB-H Cooperation by three mobile phone network operators - 1
In accordance with German media regulation authorities
T-Mobile, Vodafone and O2
set up a joint venture
to create and operate a mobile television broadcasting platform based on the DVB-H standard
Planned nationwide DVB-H platform
to provide the technical services to produce and transmit DVB-H signals
to purchase programme content for mobile TV

10. Germany: DVB-H Cooperation by three mobile phone network operators - 2
Offered commitments to eliminate the existing competition concerns (extract)
Customers are free to choose programmes and programme packages
The ESG (Electronic Service Guide) will be operated jointly for basic data
DVB-H reception is also possible on other devices
No compulsory combination with mobile phone contracts
DVB-H enabled devices must also be able to contain receivers for other mobile TV standards (e.g. DMB)
No compulsory combination of DVB-H and TV/video offered via mobile networks (e.g. 3G)
Source: Bundeskartellamt, 14. September, 2007

11. China is evaluating the candidates of the national standard
CMMB?
T-MMB
DMB-T/H
CDMB
IMMB

12. Presentation Outline Why Regulation and Policy Challenges?
Current Situation
Critical R&D Challenges

13. Standard does not work alone!13

14. Crtical R&D Challenge 1:
Harmonization by self regulation or by law
What is the criticalness of role of the regulation (self-regulation and harmonization by law) for a high tech innovation (mobile digital broadcasting)?
In different political and cultural systems (EU and China), is there different effective solutions

15. Crtical R&D Challenge 2:
Regulation to support local industry
Can using European standard (by Europe) and Chinese standard (by China) sufficiently to protect its own local industry?
What is the impact of the standard to the protection of local industry?

16. Crtical R&D Challenge 3:
Policy on cultural heritage
How can societies keep our cultural heritage?
What role should policy play to keep our cultural heritage? E.g. to keep content industry?

17. Crtical R&D Challenge 4:
Taxes
How should the government react if taxes on content/services will disappear?

18. Crtical R&D Challenge 5:
Government policy on licensing
There are many different licensing policies in different countries. What is the impact on this for business development? Which policies are most fruitful?
What should be the role of the government in preventing a situation that more companies invest in networks that have over capacity? This is a waste of time and money

19. 谢谢!
Thank you!