1. Describing a People Group Describing a People Group (Ethnic Group) Copyright © 2005 Orville Boyd Jenkins August 2005

2. Describing a People Group 2 Steps Define their Worldview Unit (Broad Ethnolinguistic Identity) Define their Segments (Sub-groups within Ethnolinguistic Identity) Describing a People Group

3. The Cultural Worldview Unit = The Ethnolinguistic Unit Define their Worldview Unit Language is integral to Cultural Worldview

4. Describing a People Group Each discernible box = one worldview unit Define their Worldview Unit

5. Describing a People Group Culture/Worldview Groups Overlap Find the discrete groupings based on cultural, social and linguistic factors Define their Worldview Unit

6. Describing a People Group Could represent many countries or regions of the world, with several cultures present, with varying degrees of separate identity. Define their Worldview Unit

7. Describing a People Group Smaller groups lie within the Green culture section Some Green culture characteristics are in those smaller groups Define their Worldview Unit

8. Describing a People Group The boundaries of some of the smaller groups are more distinct than others Define their Worldview Unit

9. Describing a People Group Pink culture – clearly-defined lines of identity, yet 1 segment has aspects of the Black and Green cultures, as well as some ambient Yellow Define their Worldview Unit

10. Describing a People Group Some of the smaller groups also share some characteristics Define their Worldview Unit

11. Describing a People Group Green culture also lies within a larger broad culture group, represented by Black Might be considered a sub-group of Black -- However, its boundaries are clearly defined as a totally separate culture Define their Worldview Unit

12. Describing a People Group There is a section of the dominant Black culture totally within the Green culture Certain areas of the smaller cultures also share some of the Black characteristics Define their Worldview Unit

13. Describing a People Group Members of these groups will likely think of themselves as members of different levels of culture groupings Define their Worldview Unit

14. Describing a People Group Any identified grouping can be further analyzed into some smaller groupings Boundaries may not be clear, will usually be somewhat fuzzy Define their Worldview Unit

15. Describing a People Group Ethnic Clusters Ethnic Groups (Ethnolinguistic) Ethnic Segments Define their Worldview Unit Ethnic Levels

16. Describing a People Group We likely would consider each of the groups in this example as separate ethnicities. Consider language, intermarriage, other social relations, and self-identity Define their Worldview Unit

17. Describing a People Group 2 Steps Define their Worldview Unit Define their Segments Describing a People Group

18. Some smaller groupings will be considered separate ethnic groups Some will be considered segments of ethnic groups Ethnic Groups And Segments Ethnic Group Segments

19. Describing a People Group Primary groups and segment determinations are a matter of perspective. What is your focus? How specific and local is your communication or development strategy? Segments Discover the Ethnic and Segment Boundaries Ethnic Group

20. Describing a People Group Ethnicity or Segment -- Perspective What kind of changes do you wish to result? How deep in their worldview and personal psyche are the decisions related to those changes? Discover the Ethnic and Segment Boundaries Ethnic GroupSegments

21. Describing a People Group Smaller groupings within the same ethnic entity Geographic – Ethno-geography Social (Role, status, circle of relationships) Language, Education, Age Segments Discover the Ethnic and Segment Boundaries

22. Describing a People Group By what name do individuals call themselves? What does an individual say others in the same people/tribe/clan call themselves? Look for synonyms and sub-divisions. What are they called by other peoples? Key Factors: Discover the Ethnic and Segment Boundaries

23. Describing a People Group What name in Western popular or academic usage? What other people are in the same group? What languages do they speak? What are their common characteristics? Key Factors: Discover the Ethnic and Segment Boundaries

24. Describing a People Group 2 Steps Define their Worldview Unit Define their Segments Social considerations (Affect communication and more specific self-identity) Describing a People Group

25. Various Demographic Categories applicable to any Ethnic Group and cutting across them Strata (also called Social Segments)

26. Describing a People Group Social (community groupings, activities) Economic, Occupational Recreational, Educational Strata (Social Segments)

27. Describing a People Group Educational By Educational activities By Special educational needs By Providing education Strata (Social Segments)

28. Describing a People Group Lingual – Same language ~ different ethnicities Native Language (mother tongue) or Primary language (most used) (Ex: ESL, Student Groups, Community services, Literacy, Child Care, family services), Bible Studies Strata (Social Segments)

29. Describing a People Group Lingual – Same language ~ different ethnicities Second Language (Ex: immigrant groups from different French-sphere countries; internationals in European cities -- English, Spanish, Arabic) Strata (Social Segments)

30. Describing a People Group Common Language Activities Immigration assistance Translation services Child tutoring Legal assistance International Church Strata (Social Segments)

31. Describing a People Group 2 Steps Define their Worldview Unit Define their Ethnic Segment Considerations for Social Segments Describing a People Group

32. Describing a People Group (Ethnic Group) end Copyright © 2005 Orville Boyd Jenkins August 2005