1. The Power of Incumbency Fails

2. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Power of Incumbency Fails  The 8 th District of Georgia  The Candidates  The Campaign  The Results

3. Cases in Congressional Campaigns, Second Edition: Riding the Wave The 8 th District of Georgia Race/Ethnicity  61.8% White  33.6% Black  1.0% Asian  4.0% Hispanic Occupation  45.4% Blue Collar  54.6% White Collar Median Income  $42.5k in state  $51.4k in U.S. Partisanship  R +10, PVI ’08 Presidential Vote  McCain, +13%

4. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Incumbent: Democrat Jim Marshall Occupation  Attorney Political Experience  Mayor, Macon, Georgia, 1995-99 First Elected 2003 Committees Committee on Agriculture Committee on Armed Services

5. Table 9.1 Congressional Vote Scores for Jim Marshall, 2003–10

6. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Challenger: Republican Austin Scott Occupation  Business Executive Political Experience  Georgia House of Representatives, 1996-2011

7. Table 9.2 Campaign Finance Data for Georgia’s 8 th District, 2006–10

8. Table 9.3 Receipts and Disbursements by Reporting Period, 2009–10

9. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: The Polls

10. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Jim” NOTE: Internet access required.

11. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Real Important” NOTE: Internet access required.

12. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Whose Burden” NOTE: Internet access required.

13. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Grew Up” NOTE: Internet access required.

14. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Politics is Easy” NOTE: Internet access required.

15. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Marshall’s “Taxes” NOTE: Internet access required.

16. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Talk” NOTE: Internet access required.

17. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Georgia Jim” NOTE: Internet access required.

18. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Hard” NOTE: Internet access required.

19. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Desperate” NOTE: Internet access required.

20. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Tired” NOTE: Internet access required.

21. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Times” NOTE: Internet access required.

22. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: Scott’s “Go” NOTE: Internet access required.

23. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Future Fund’s “Trick” NOTE: Internet access required.

24. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: American Future Fund’s “Fork” NOTE: Internet access required.

25. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: US Chamber of Commerce ad for Jim Marshall on health care NOTE: Internet access required.

26. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Jim Marshall Backs Nancy Pelosi” NOTE: Internet access required.

27. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Jim Marshall ‘s Not Looking Out for Main Street” NOTE: Internet access required.

28. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “Jim Marshall Votes with Pelosi, Not Georgia” NOTE: Internet access required.

29. Cases in Congressional Campaigns, Second Edition: Riding the Wave The Campaign: NRCC’s “The Real Jim Marshall” NOTE: Internet access required.

30. The Results