1. European Location Study 2010 Positioning technology providers: Evolving landscape and opportunities 7 th May 2010

2. Text Overview and methodology Features and benefits of the study Sponsorship opportunities 1 2 3 European Location Study 2010 - General Presentation

3. 3 Overview and methodology The European Location Study is a unique offer It is the only study analysing - All the positioning technologies - All the location capable devices - All the markets and opportunities in LBS For the benefits of - technology providers, - the LBS service providers and - the mobile operators Based on - More than 50 interviews - Assessment of all the leading players - Extensive secondary research - A team of experts Key leading companies interviewed include: Strictly Confidential 1

4. 4 Overview and methodology The European Location Study covers all the bases The study will show you: - The full extend of location applications and the devices that powers them - How today’s positioning technologies match the demand - How each technologies work and compare - Who are the leaders and losers Plus you will get: - 3 case studies of models that works - Main player’s strategies - Overall quantitative analysis - Expected growth calculations to 2014 - Independent, reliable and well informed evaluation of the key trends 200 pages 50 interviews 18 location technologies 16 vertical markets analysed 6 months 1 Study Strictly Confidential 1

5. 5 Features and benefits of the study The full spectrum of location enhanced Applications The study looks at the whole range of LBS and location enabled device that powers them An analysis of the each location markets by device types An overview of the key location based services such as - eCall, E112, -Indoor location, -Location based advertising and marketing, -location based social networking Strictly Confidential 2

6. 6 Features and benefits of the study Strictly Confidential 2 Today’s positioning technologies do not match the demand Find out exactly what are the location requirements for the key applications and get a detailed assessment of the challenges location technologies are facing today Taxonomy of positioning needs Location based services matrix How location technology needs are met across all location applications

7. 7 Features and benefits of the study Strictly Confidential 2 The study analyses and compare 19 positioning technologies Detailed explanation of how all the key positioning technologies work in plain English Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption…. Comparison table of the main location technologies Location technologies accuracy comparison

8. 8 Features and benefits of the study Strictly Confidential 2 The positioning value chains are complex and rapidly evolving Get a clear picture of the location landscape with our overview of all the key players and their capabilities Graphic representation of each positioning ecosystems and market infrastructures Positioning value chain analysis

9. 9 Features and benefits of the study Strictly Confidential 2 A full rundown of the entire LBS market in numbers … Examination of the business models for each technologies Evaluation of the major trends, opportunities and risks per technology, markets and players type Quantitative assessment of each addressable markets Market share of Navigation device evolution

10. 10 Features and benefits of the study Strictly Confidential 2 … and a complete model of the positioning market 2006 – 2014 quantified analysis of: -The in-vehicle positioning market -The mobile positioning market -The consumer electronics positioning market Expected growth calculations of the following markets -GPS, GNSS -Wi-Fi positioning -Positioning sensors (MEMS) -Network based solutions In-line fitted in-car GPS Units sales (million units )

11. 11 Features and benefits of the study The European Location Study gives you more than an in-depth analysis Get quantifiable trends, the main player’s strategies in the positioning market, and recommendations with: 5 ways to prove the business case for operators to invest in location Evaluation of the network based positioning technologies, business models and service opportunities 7 key transforming factors that will redefine positioning and LBS PLUS! 3 Case studies demonstrating the winning strategies Strictly Confidential 2

12. Text Overview and methodology Features and benefits of the study Sponsorship opportunities 1 2 3 European Location Study 2010 - General Presentation

13. The Free Study: -Distributed to 50 000 LBS professionals through our trusted network -Advertised in -the press -Press releases -through sponsor website The Free Study: -Distributed to 50 000 LBS professionals through our trusted network -Advertised in -the press -Press releases -through sponsor website The Full Study -Includes quantitative analysis -Includes markets and players analysis € 2,900 or € 2,900 + 900 with full quantified market analysis table The European Location Study is made of 2 elements: Sponsorship opportunities 3

14. 14 Sponsorship opportunities The Gold sponsorship package brings unparalleled benefits: Strategic analysis tailored to your company needs: - Full Study - Full market model - Bespoke analysis of the study findings - Contact details of at least 50 interviewees - Direct introduction to 10 interviewees - 2 free hours of consulting with PTOLEMUS after study and final presentation of the study International publicity, visibility and branding - Overall prime position branding - Sponsor mentioned in press release and on international news sites - One-page introduction to the study - 2-page presentation of sponsor - Back-cover advertisement - Free report marketing campaign GOLD € 20,000 Strictly Confidential 3

15. 15 Sponsorship opportunities The silver sponsorship package brings your company status among the industry leaders Strategic analysis tailored to your company needs: - Full Study with market numbers - Content and intelligence exchange - Bespoke analysis of the study findings - Contact details of at least 50 interviewees - Direct introduction to 10 interviewees - 2 free hours of consulting with PTOLEMUS after study Superior visibility and PR for 3 months - Overall branding level 2 - Sponsor mentioned in press release and on international news sites - One-page presentation of the sponsor - Send own press release - Large logo on report cover - Free report marketing campaign SILVER € 10,000 Strictly Confidential 3

16. 16 Sponsorship opportunities The Bronze sponsorship package puts your company on the map Strategic analysis tailored to your company needs: - Full Study with market numbers - Content and intelligence exchange - Direct introduction to 5 interviewees Superior visibility and PR for 3 months - Overall branding level 3 - Sponsor mentioned in press release and on international news sites - Half-page presentation of the sponsor - Send own press release - Large logo on report cover - Free report marketing campaign BRONZE € 5,000 Strictly Confidential 3