1. U NITED KINGDOM OCCUPANCY SURVEY Serviced Accommodation Summary Report October 2013 the research solution

2. UK O CCUPANCY SURVEY  This study has been commissioned by the National Boards of England, Northern Ireland and Scotland and by Visit Wales (part of the Welsh Government) and supported by the Department for Culture, Media and Sport.  The results have been compiled by The Research Solution.

3. UK B EDSPACE O CCUPANCY 2009 - 2013

4. UK B EDROOM O CCUPANCY 2009 - 2013

5.  2,607 hotels, guesthouses and bed and breakfast establishments throughout the UK supplied data upon which the figures in this summary of results are based (see notes 2 and 3, on Slide 19 – sample sizes and calculation of rates).  UK bedspace occupancy (51%) had remained flat when compared to October 2012. Room occupancy rose by 2 percentage points, reaching its highest level in October since 2009.

6. N ATIONAL R OOM O CCUPANCY OCTOBER 2009-2013 N ATIONAL B EDSPACE O CCUPANCY OCTOBER 2009-2013

7.  Bedspace occupancy varied from 53% in England to 40% in Northern Ireland and Wales during October 2013.  In the UK during October 2013, both bedspace occupancy remained flat when compared with the previous year whilst bedroom occupancy rose slightly, up 2 percentage points on October 2012.  Bedspace occupancy in Wales remained on a par with October 2012 but room occupancy levels increased by 3 percentage points in comparison to the previous year.  England mirrored the UK in bedspace and room occupancy in October 2013 with both measures of occupancy on a par with the previous year.  When comparing the four national boards, Scotland saw an increase in both measures of room and bedspace occupancy (up 4 and 3 percentage points respectively).  Bed occupancy in Northern Ireland fell by 2 percentage points during October 2013, whilst room occupancy stayed flat compared with October 2012.  Across the UK as a whole, there was little difference in bedspace occupancy by non-UK residents compared with October 2012. Once again, England and Wales remained at the same level as the previous year, whilst Northern Ireland remained flat (+1%) (comparable figures for Scotland are no longer collected – (see notes 5a (sample sizes) and 5b (changes in data collected) Slide 19).

8. Table 1: Occupancy Levels: October 2011 - 2013 Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 5253 697172 171515801998 Northern Ireland 3642405259 154173166 Scotland 464549606265 332307302 Wales 39 40535255 159134141 UK 5051 676870 236021942607 Table 2: UK/Non UK Occupancy Levels October 2011 – 2013 (see note 5a and 5b Slide 19) UK Bedspace Occupancy % Non-UK Bedspace Occupancy % Percentage of non-UK guests % Percentage of non-UK bednights % Sample Size 201120122013201120122013201120122013201120122013201120122013 England 39414066611912131214171515801998 Northern Ireland 172017192223313040525358154173166 Scotland ** 332307302 Wales 35 222** 546159134141 UK 384039666111013 1215236021942607 ** FIGURES NOT AVAILABLE

9. UK: ROOM OCCUPANCY BY TYPE OF ACCOMMODATIONJANUARY 2007-2011UK: ROOM OCCUPANCY BY TYPE OF ACCOMMODATIONJANUARY 2007-2011 UK: B EDSPACE O CCUPANCY BY TYPE OF ACCOMMODATION OCTOBER 2009-2013 UK: B EDROOM O CCUPANCY BY TYPE OF ACCOMMODATION OCTOBER 2009-2013

10.  There was very little change year on year across the accommodation sectors during October 2013. Both Guesthouse and B&B accommodation had remained flat in both measures of occupancy during this month and Hotels saw a small increase in bedroom occupancy and remained flat in bedspace occupancy. (Table 3).  Bedspace occupancy in three out of the six size bandings were higher than in October 2012. The biggest increase in bedspace occupancy was found in the 4-10 and 11-25 size banding where occupancy rose by 3 percentage points respectively when compared to the previous year. The 26-50 size band increased by 2 percentage points but the remaining size bands had remained flat or in the case of the 51-100 size band, fallen by 3 pp. Room occupancy followed a similar pattern with the 4-10, 11-25 and the >100 size band categories witnessing an increase, all other size bandings saw a small decrease or levels remaining static compared with the same period in 2012. (Tables 6 and 7).  There was very little change across the majority of locations when compared with the same period the previous year, with both bedspace and room occupancy remaining flat during this period. The exception being with City/large town’s where room occupancy levels saw an increase of 5 percentage points and Countryside/village increasing by 2 percentage points when compared with October 2012. (Table 8).  When looking at bedspace occupancy levels by tariff, three out of the five tariff bands had remained on a par in both measures of occupancy. Bedspace Occupancy in the £50-£59.99 has risen by 2 pp and the £30.00-£39.99 tariff band had fallen by the same amount. Both the £40.00-£49.99 and the >£60 tariff band had witnessed a small increase in room occupancy of 2 percentage points respectively.

11. Table 3: Occupancy Levels by Type of Establishment: October 2011 - 2013 HOTELS Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 54555672757610529971488 Northern Ireland 41464760657063 70 Scotland 525153687073223216211 Wales 45 46616065837677 UK 535455717375142113521846 GUESTHOUSES Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 45444356 256225198 Northern Ireland 19523330634413917 Scotland 33323842 43514138 Wales 232122312829282422 UK 4241 52 348299275 B&B’s Bedspace Occupancy % Room Occupancy % Sample Size 201120122013201120122013201120122013 England 3938 505150407358312 Northern Ireland 21 152928237810179 Scotland 283239374246585053 Wales 272823263230483442 UK 3736374748 591543486

12. Table 4: Weekend (Fri, Sat and Sun nights) and Weekday Occupancy Levels: October 2011 – 2013 (see notes 5a & 5b Slide 19) Bedspace Occupancy % Room Occupancy % WeekendWeekdayWeekendWeekday 201120122013201120122013201120122013201120122013 England 5657 49 506669 707274 Northern Ireland 4249462936375661 485758 Scotland 484953444347586064636466 Wales 44454635 535458545154 UK 54555647 48646668 6971

13. ** FIGURES NOT AVAILABLE Table 5: Non-UK Percentages: October 2011 – 2013 (see notes 5a & 5b Slide 19) Percentage of Non-UK Guests % Percentage of Non-UK Bednights % WeekendWeekdayWeekendWeekday 201120122013201120122013201120122013201120122013 England 1110111615161314 1517 Northern Ireland 293339414349455338526045 Scotland ** Wales ** 6587810 UK 11 121716171314 1517

14. Table6: Occupancy Levels by Size: October 2011 – 2013 A (cont) : Percentage of Bedspace Occupancy 26 – 50 Rooms51 - 100 Rooms>100 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 535657655358534056 1282 Northern Ireland 323129214147452347565810 Scotland 464750565554583956 5756 Wales 414644224551541048 538 UK 51535516453575411255 561356 Table 6: Occupancy Levels by Size: October 2011 - 2013 A: Percentage of Bedspace Occupancy 1 -3 Rooms4 – 10 Rooms11 – 25 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 33 32211423840287474649113 Northern Ireland 121812642726322228302826 Scotland 2430 443734455750474950 Wales 201723353331304043363526 UK 31 354413740406474548215

15. Table 7: Occupancy Levels by Size: October 2011 - 2013 B (cont): Percentage of Bedroom Occupancy 26 – 50 Rooms51 - 100 Rooms>100 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 6672 65697571407880811282 Northern Ireland 525559216165642366748210 Scotland 606668567374783977808356 Wales 5760 22677174106766828 UK 6470711646974721127779811356 Table 7: Occupancy Levels by Size: October 2011 – 2013 B:Percentage of Bedroom Occupancy 1 -3 Rooms4 – 10 Rooms11 – 25 Rooms 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 414240211534951287606164113 Northern Ireland 212718643430392242434126 Scotland 334039444647515762606150 Wales 24222935383936405447 26 UK 394039375514850406605962215

16. Table 8: Occupancy Levels by Location Types: October 2011 - 2013 A: Percentage Bedspace Occupancy SeasideCity/Large TownSmall TownCountryside/Village 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 45484621058596010094647 401484647378 Northern Ireland 343550384047315628 324518271429 Scotland 4842493952 561183741386140384484 Wales 45414336414352123741381935343274 UK 4546 32356575811954445 526464445565 Table 8: Occupancy Levels by Location Types: October 2011 - 2013 B:Percentage Bedroom Occupancy SeasideCity/Large TownSmall TownCountryside/Village 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 5461592107678831009656869401616063378 Northern Ireland 43467538616939563635434532382529 Scotland 585660397175781185057596152505284 Wales 5852553662638012596154194042 74 UK 5559 3237476811195626566526585759565

17. Table 9: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast): October 2011 – 2013 (see note 5a Slide 19 B: Percentage of Bedspace Occupancy £40.00 - £49.99£50.00 - £59.99>£60.00 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 4042431614947 865455 1556 Northern Ireland 35292631203343234148 54 Scotland 38 4051465535545356159 Wales 433628195144451943454854 UK 4041 2514946481635354551823 Table 9: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast): October 2011 – 2013 (see note 5a Slide 19 A: Percentage of Bedspace Occupancy <£20.00£20.00 - £29.99£30.00 - £39.99 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England** 34383633393231124 Northern Ireland ** 2322172616311432 Scotland** 2231361733323051 Wales** 17 827292441 UK ** 3135 84373230248 ** FIGURES NOT AVAILABLE

18. Table 10: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast) October 2011 – 2013 (see note 5a Slide 19) B: Percentage of Bedroom Occupancy £40.00 - £49.99£50.00 - £59.99>£60.00 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England 495254161626159867275761556 Northern Ireland 504137313645642361677254 Scotland 5250534065 7035707274159 Wales 524644196155581960616854 UK 5051532516261 1637173751823 Table 10: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast) October 2011 – 2013 (see note 5a Slide 19) A: Percentage of Bedroom Occupancy <£20.00£20.00 - £29.99£30.00 - £39.99 201120122013 Sample Size 2013 201120122013 Sample Size 2013 201120122013 Sample Size 2013 England** 4247 334942 124 Northern Ireland ** 3132232625412032 Scotland** 2946451746474951 Wales** 192322834372741 UK ** 3945 844742 248 ** FIGURES NOT AVAILABLE

19. Notes 1. The figures in this summary are based on data available within eight weeks of the end of the month. In some cases the boards will re-run the monthly analysis later in the year to include data which was received too late for inclusion in this summary. These later figures will be used in the 2013 Annual Summary. 2.The minimum target sample size for Northern Ireland, Scotland and Wales is 200 open establishments per month while in England the target minimum sample size is 750. Larger sample sizes may be used in some areas in order to enable Boards to undertake further analysis based on geographical sub-divisions of the data. 3.In the calculation of occupancy rates for the UK, occupancy rates from each country have been weighted using the number of bedspaces known to be available in the area. 4. Occupancy rates: Bedspace occupancyPercentage of available bedspaces which were occupied Room occupancyPercentage of available rooms which were occupied Non-UK bedspace occupancyPercentage of available bedspaces which were occupied by non-UK guests Percentage of non-UK guestsPercentage of arrivals which were non-UK guests Percentage of non-UK bednightsPercentage of occupied bedspaces which were occupied by non-UK guests 5.It should be noted that: (a) the figures in Tables 2, 4, 8 and 9 may be based on a subset of the sample for all guests. This is because separate UK and non-UK data is not known for all establishments in the sample (Tables 2, 4 and 5), not all establishments provide daily data (Tables 4 and 5) and not all establishments give tariff details (Tables 9 and 10); and (b) because of changes in the data collected, it is no longer possible to provide UK/non UK figures for Scotland or figures relating to arrivals for Wales (Tables 2 and 5). (c) from June 2010, English occupancy data includes additional occupancy information for the 100+ room hotel sector supplied by STR Global. Given the change in the structure of the sample, care should be taken in the interpretation of year-on-year changes. 6. Accuracy of the results: The statistical accuracy of the results depends upon the size of the sample, the variation in occupancy rates between establishments and (to a smaller extent) the size of the survey population. As the sample is self-selecting, it is not possible to calculate true statistical margins of error. However, it is likely that the results are accurate to between ± 5.9% (sample of 50) to ±1.6 % (sample of 650). As there continues to be a substantial core of survey participants providing data every month, the trends which are identified by the survey are believed to reflect accurately overall trends in the use of serviced accommodation.

20. Background As part of the EU Directive on Tourism Statistics adopted in January 1995, the UK is required to submit monthly occupancy rates for hotels and similar establishments (i.e. serviced accommodation) to Eurostat, the statistical office of the European Community. The responsibility for providing this data lies with the National Tourist Boards for England, Scotland and Northern Ireland and with Visit Wales (part of the Welsh Assembly Government), each of whom is responsible for the implementation of an occupancy survey in their area, carried out according to a common specification and standard, thus ensuring the production of comparable occupancy data for the whole of the UK. The types of accommodation included in the survey are defined as tourist accommodation which is arranged in rooms and where bed-making and cleaning services are provided. This includes: Hotels, motels, inns, guest houses, farm guest houses, bed and breakfast establishments The types specifically excluded are: Youth hostels and University accommodation This summary has been compiled by The Research Solution (UK Survey Co-ordinator for 2013) from figures supplied by (or on behalf of) the National Tourist Boards of England, Northern Ireland (working with NISRA (the Northern Ireland Statistics and Research Agency), Scotland and Visit Wales (part of the Welsh Government). Further information about the surveys in individual areas may be obtained from the relevant organisations: VisitEngland (020 7578 1400) Northern Ireland Tourist Board (02890 231 221) VisitScotland (0131-472-2222) Visit Wales (029 2047 9909) TRS – The Research Solution, County House, Saint Mary’s Street Worcester, WR1 1HB. Tel:+44(0)1905 7210440. E-mail: occsurvey@theresearchsolution.co.uk