1. Chapter 10 COMMUNICATION PLANS [ENTER FACILITATOR’S NAME AND CONTACT INFORMATION] Developed by Troutman Sanders LLP Developed for the Virginia Department of Health Funded by Centers for Disease Control and Prevention

2. 2Communication Plans

3. 3 Toolkit Presentations Instructions for Use ¯Toolkit Presentations are intended to be a companion to the Hospital Implementation Guide and should not be used in isolation. ¯The Presentations are intended to serve as a starting point for the facilitator. The facilitator should thoroughly review the Presentation prior to use in Implementation Team, CRAG or Subcommittee meetings and customize the Presentation to meet the unique needs of the meeting participants. ¯Pay particular to attention to the information provided in brackets ([ ]), which must be completed by the facilitator prior to use. ¯Included in the “Notes” section of each slide are the following types of information: Slide Type, which indicates whether the slide is for information or discussion, serves as a placeholder, or is some combination thereof Planning Guide Section(s), which will direct the facilitator to the corresponding sections of the Planning Guide and Hospital Implementation Guide for further information Special Instructions, which provides directions for the facilitator to customize the slide for the intended audience Speaker’s Notes, which provides more detailed information to supplement the material on the slide ¯Refer to the Hospital Implementation Guide for further guidance and helpful hints on effectively completing the process described in the Planning Guide.

4. 4Communication Plans CRAG Members  [Enter names and departments of each CRAG member]

5. 5Communication Plans  Add slides from Altered Standards Overview and/or Chapter 1 presentation, as needed, to re-introduce the CRAG to the concept of altered standards and critical resource shortage response planning, especially if new members are involved.

6. 6Communication Plans Chapter Overview  Develop a communication strategy tailored to providers  Develop a communication strategy tailored to patients  Develop a communication strategy tailored to partners of the hospital(s) in the Planning Unit  Develop a communication strategy tailored to the public  Develop a communication strategy tailored to the press  Develop a communication strategy tailored to politicians

7. 7Communication Plans DEVELOP COMPREHENSIVE COMMUNICATION PLANS FOR EACH PHASE OF AN EVENT

8. 8Communication Plans Communication Plan What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Communication Plan Components Who will be responsible for ensuring the plan is implemented?

9. 9Communication Plans Your Audiences – The “6 Ps”

10. 10Communication Plans Potential Message Objectives Awareness Endorsement Buy-in Public Outreach Education Input Re-set expectations Correct misinformation

11. 11Communication Plans Key Messages  Coordination with objective(s)  Phase of the communication plan  Timing of delivery  Key elements

12. 12Communication Plans Potential Messaging Platforms

13. 13Communication Plans What message(s) will you communicate to each audience and how will you do this?

14. 14Communication Plans Providers What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented?

15. 15Communication Plans Patients What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented?

16. 16Communication Plans Partners What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented?

17. 17Communication Plans Public What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented?

18. 18Communication Plans Press What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented?

19. 19Communication Plans Politicians What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented?

20. 20Communication Plans Questions?