1. Your Name How We Will SELL YOUR HOME Modern Real Estate
Over 15 years of combined experience
Your Name
Modern Real Estate
How We Will
SELL YOUR
HOME

2. And You Must Know All The Facts Before You Make The Decision To List!
The Sale of Your Home
Is Important to Me!
After All…
1 It’s the place you call home.
2 It’s where you have been investing your hard earned money.
3 And it’s how you are going to be able to buy your next home.
This is why we’ll invest 1 hour of our time in reviewing how we are going to sell your home. It’s a very important matter that must be taken seriously and done professionally.
And You Must Know All The Facts Before You Make The Decision To List!

3. Here Are The Facts You Must Know Before You List Your Home!
Section 1
A About Me
B Our Company
C Our Results
D Our MLS Board
Section 2
A About The Market
B How You’re Impacted
Section 3
A Our Marketing Plan
B Our Pricing Plan
I guarantee you will be fully informed before you make the decision to list.
Let’s Begin!

4. Section 1 Building An Army of Agents!
Your Army Includes
1 Me
2 My Company
3 Every Agent on the MLS Board
4 Every Company on the MLS Board
When you list with us… you get more than just us… you get an army of agents.
Together We All Work Towards Selling Your Home. Let’s Review Each Now!

5. How My Proven Experience Will Sell Your Home
About Me!
How My Proven Experience Will Sell Your Home
A Professional Designations
(write in here)
B Client Philosophy
(write a one sentence line here describing your service statement.)
C My Results (Write in the shaded box below)
Example
If my clients are not happy with the progress of their sale, they can fire me!
Note
Edit the numbers
Example of what to write.
In 8 years of service I have sold every home I ever listed!
Experience Is Measured By RESULTS… Not Just Years Of Service!

6. About Modern Real Estate!
How My Company’s Years of Proven Experience Will Sell Your Home
A Modern Real Estate employs over 90
B When you list with Modern Real Estate we will present your listing on the MLS as well as on 22 popular real estate web-sites, getting your property maximum exposure!
C Modern Real Estate works to ensure our agents are provided with the latest tools, training and technology available in effort to better serve their clients! If at any time you are unhappy with one of our agents or your experience, please contact us and we will do our best to set it right.
Our Goal Is Simple… To Sell Your Home! And We Know This Is Your #1 Goal As Well!

7. What Our Clients Have To Say About Us!
Proven Results
What Our Clients Have To Say About Us!
Testimonies From Satisfied Clients
1 Place no more than 3 testimonies on this page.
(write in here)
2 Testimony 2: Mr. & Mrs. Jones Write
You did exactly what you said you would do!
3 Testimony 3
Note
You will use your Testimony Presentation to outline all your testimonies, and leave that presentation with you seller. Please read lesson book for further instructions.
Now That’s Proven Experience You Can Count On!

8. About The MLS Board How It Works With Us To Sell Your Home!
1 Real Estate Companies Join The MLS Board Why? To allow agents from other companies the opportunity to sell their listings.
2 MLS Companies Cooperate With Each Other This means any Realtor on the board will be able to show your home to their buyers.
3 How We Reach MLS Agents When we get into our marketing plan for your home, we’ll show you how we get MLS agents excited about your home so that they’re eager to show it to their buyers.
There are many companies & thousands of agents on our MLS board.
How powerful is the MLS when it comes to selling a home?
Note
Edit the numbers
It Is The #1 Way Homes Are Sold In The USA - No Other System Compares!

9. Section 1 Summary You Really Do Have An Army Working For You!
1 My Company Is Working For You Why? To allow agents from other companies the opportunity to sell their listings.
2 My Company’s 123 Agents Are Working For You This means any Realtor on the board will be able to show your home to their buyers.
3 The 123 Companies & 1234 MLS Agents Are Working For You When we get into our marketing plan for your home, we’ll show you how we get MLS agents excited about your home to that they show it to their buyers.
Note
Edit the numbers
And most importantly… I am working for you!
With 1234 Agents Looking For A Buyer For Your Home… You Can Count On It Selling!

10. Section 2 Section 2 Knowing The Market Is Like Knowing Your Enemy!
A About The Market
B How You’re Impacted
Before going to war it just makes sense to know your enemy.
By Knowing Our Enemy Only Then Can We Develop A Battle Plan To Win The War

11. The Market Can Be In Only 1 of 3 Conditions
About The Market
The Market Can Be In Only 1 of 3 Conditions
Market Condition Definitions
A Seller’s Market
B Buyer’s Market
C Normal Market
You must know which market you’re in when selling as it greatly impacts your sale.
Let’s Review Each In Detail … Starting With A Seller’s Market!

12. What Is A Seller’s Market?
The total number of buyers exceeds the total number of homes for sale.
More Buyers Than Homes Means Multiply Offers And Quick Sale Times.

13. Your Benefits When Selling In A Seller’s Market
What Impact Does A Seller’s Market Have On Your Sale?
Your Benefits When Selling In A Seller’s Market
1 You Sell At A High Price
2 Demand Is High
3 Inventory Is Low
4 Your Home Sells Fast
5 Plenty of Showings
6 Frantic Buyers
Fantastic benefits any seller highly favors.
But What Happens After You Sell & Need To Buy A Home In A Seller’s Market?

14. What Impact Does A Seller’s Market Have On Your Buy?
Impact When Buying A More Expensive Home
Larger Mortgage
A Market Up 10%
B $400,000 = $40,000 Gain
C $500,000 = $50,000 Gain
D You’re Down $10,000
You carry $10,000 more on your mortgage when buying up in a seller’s market.
It’s Great When You Sell … But It’s Not So Great If You Need To Buy Up!

15. What Impact Does A Seller’s Market Have On Your Buy?
Impact When Buying Less Expensive Home
Smaller Mortgage
A Market Up 10%
B $400,000 = $40,000 Gain
C $200,000 = $20,000 Gain
D You’re Up $20,000
You carry $20,000 less on your mortgage when buying down in a seller’s market.
It’s Great When You Sell … And It’s Just As Great If You Need To Buy Down!

16. When Selling & When Buying
Seller’s Market Summary
When Selling & When Buying
When Selling
1 Sell High
2 Sell Fast
When Buying
1 Up = More Money & More Mortgage
2 Down = Less Money & Less Mortgage
Therefore the impact is dependent upon your buy and not your sale.
What’s The Bottom Line?

17. Seller’s Market Summary
When Moving Up & When Moving Down
If Moving Up
1 Buy First
2 Availability of Homes Low
3 Sell After You Buy
4 Allows Your Home To Rise
If Moving Down
1 Buy First
2 Availability of Homes Low
3 Sell After You Buy
4 Allows Your Home To Rise
But overall… moving down is the best financial option… since you end up with less mortgage.
Let’s Now Discuss A Buyer’s Market!

18. What Is A Buyer’s Market?
The total number of homes for sale exceeds the total number of buyers.
What Impact Does A Buyer’s Market Have On You?

19. What Impact Does A Buyer’s Market Have On Your Sale?
Your Challenges When Selling
Heavy Competition
You must be prepared to compete at your best price point.
Features must match or exceed your competition.
Who Wins?
Best Price
Best Location
Best Condition
Sale Impact
Sells Slow
Condition Offers
Low Ball Offers
It is, to say the least, very challenging when selling a home in a buyer’s market.
But What Happens After You Sell & Need To Buy A Home In A Buyer’s Market?

20. What Impact Does A Buyer’s Market Have On Your Buy?
Impact When Buying More Expensive Home
Smaller Mortgage
1 Market Down 10%
2 $400,000 = $40,000 Loss
3 $500,000 = $50,000 Loss
4 You’re Up $10,000
You carry $10,000 less on your mortgage when buying up in a buyer’s market.
It’s Great When You Sell … And It’s Also Great If You Need To Buy Up!

21. What Impact Does A Buyer’s Market Have On Your Buy?
Impact When Buying Less Expensive Home
Smaller Mortgage
1 Market Down 10%
2 $400,000 = $40,000 Loss
3 $200,000 = $20,000 Loss
4 You’re Kind of Up $20,000
You have actually lost $20,000 – but you end up carrying less mortgage.
It’s Great When You Sell … And It’s Almost As Great If You Need To Buy Down!

22. When Selling & When Buying
Buyer’s Market Summary?
When Selling & When Buying
When Selling
1 Sell slow
2 More Competition
When Buying
1 Up = Less Money & Less Mortgage
2 Down = Less Money & Less Mortgage
Therefore the impact is dependent upon your sale and not your buy.
What’s The Bottom Line?

23. When Moving Up & When Moving Down
Buyer’s Market Summary
Bottom Line
When Moving Up & When Moving Down
If Moving Up
1 Sell First
2 Availability of Homes High
3 Shop Well, Offer Low
4 Selling First Removes Pressure
If Moving Down
1 Sell First
2 Availability of Homes High
3 Shop Well, Offer Low
4 Selling First Removes Pressure
A buyer’s market is the best time to sell & buy a home!
Let’s Now Discuss A Normal Market!

24. The total number of buyers equals the total number of homes for sale.
What Is A Normal Market?
The total number of buyers equals the total number of homes for sale.
What Impact Does A Normal Market Have On You?

25. What Impact Does A Normal Market Have On You?
Your Challenges When Selling
When Selling
1 No Specific Impact
2 Price Home At Market Value
3 Selling First Removes Pressure
4 Showings Average
When Buying
1 No Specific Impact
2 Availability Normal
3 Shop Well
4 Negotiate Well
Bottom line – no real worries, challenges or advantages – simply enjoy the process.
Allow Us Now To Summarize The 3 Market Conditions!

26. Market Condition Summary
How You Are Impacted?
Selling A Home
Move Up Buy
Move Down Buy
Seller’s Market
Excellent
Bad
Buyer’s Market
Fair
Normal Market
Good
Bottom line – no real worries, challenges or advantages – simply enjoy the process.
Allow Us Now To Summarize The 3 Market Conditions!

27. What Market Are We In Now!
Dear Agent
This is where you will put in data from your MLS board proving what your local market is in right now.
On the next page you will see a table you can use.
Put in total # of listings on market.
Put in total # of sales.
Put in time to sell.
Add whatever local newspaper articles that will also back it up.
Then make a conclusion.
Then get the sellers acceptance of the market and how a slow/down market (Buyer’s Market) is the best time to sell.
Yours Sincerely; Randy Roussie
P.S.
If you need more space – insert a new page. --- Delete this text box too – Delete this page too
Use this area to conclude what market you are in.
Now Let’s Discuss How I Will Sell Your Home In This (Add Market Type Here) Market!

28. What Market Are We In Now!
June 2007
July 2007
August 2007
Total Number of Listings
Total Number of Sales
Average Time On Market
Use this area to conclude what market you are in
Now Let’s Discuss How I Will Sell Your Home In This (Add Market Type Here) Market!

29. Our Discussion Will Be Segmented Into 2 Parts
Section 3
How Company name & Your Name Will Sell Your Home
Our Discussion Will Be Segmented Into 2 Parts
1. The Marketing Plan For Your Home
This is the reason why you pay a fee to hire a Realtor to sell your home. This section outlines the various marketing strategies we use when selling your home.
2. The Pricing Plan For Your Home
This section outlines the value of your home based upon data gathered on recent sales. Data will include homes currently listed for sale, recently expired homes and sold homes. We’ll then compare this data to your home and them make specific recommendations on price.
Selling a home is rather easy, when handled professionally.
Agent & Seller Only Control The Marketing Plan … Neither of Us Controls The Market Price!

30. It’s On The Marketing Plan, Not The Pricing Plan
Understanding The Decision You Will Make Today
It’s On The Marketing Plan, Not The Pricing Plan
1. The Marketing Plan For Your Home!
A marketing plan will vary from real estate company to real estate company. It will also vary from agent to agent depending upon experience.
2. The Pricing Plan For Your Home!
The price range of your home will not vary between companies since it is determined based upon current market facts that are:
a) available to all companies, and b) not in the control of any one particular company.
Realtors control marketing plans … but NEVER market price.
Real Estate Is An Investment With Returns Determined By The Open Market!

31. If That’s All It Took You Wouldn’t Need To Hire A Realtor!
There Are 12 Reasons Why You Will Benefit By Having Me Represent You To Sell Your Home!
Helping You To…
Identify Your Selling Goals!
Attract More Buyers!
Market “Inside-Home” Effectively!
Identify Effective Marketing Activities!
Reach Buyers Through The MLS!
Reach Buyers Through The Internet!
Qualify The Buyer!
Negotiate With The Buyer!
Assist The Buyer With Financing!
10 Keep The Buyer After The Sale!
11 Stay Informed At All Times!
12 Determine The Best Asking Price!
There’s more to selling your home than simply putting a sign on the lawn & an ad in the paper.
If That’s All It Took You Wouldn’t Need To Hire A Realtor!

32. What You Want Is… Reason 1 Helping You To Identify Your Selling Goals!
The most amount of money you can get!
As quickly as you can get it!
And with the fewest problems!
Does This Accurately State Your Selling Objectives?
Let Me Show You How I Will Help You To Achieve Your Selling Objectives!

33. Through My Experience…
Reason 2 Helping You Make Your Home More Attractive To Buyers!
Through My Experience…
1 I know why people buy homes!
2 I know why people do not buy homes!
For Example
1 Interior layout, design and spacing!
2 Most sellers have too much furniture in key living areas, such as the family room.
This tends to make these key areas look smaller and unsatisfactory…
turning away an otherwise interested buyer.
Can You See This Happening? The Solution Is Called ‘Staging’ A Home For Showing!

34. Why Is Staging Important?
Here Are Buyer Facts You Must Know
A The average buyer views 11 homes before deciding on the one to purchase.
This Means
B You are competing against 10 other homes for that one buyer.
Who Will Be The Winner?
The one who can bring out the details of a home in such a way as to entice the buyer to make an offer.
This Is Difficult! But Don’t Worry As I Have A Staging System That Puts The Odds In Your Favor!

35. I Am Absolutely Determined…
My 21 Home Staging Tips
For A Quick & Carefree Top Dollar Sale!
I Am Absolutely Determined…
Your home competes successfully against the competition.
Your home has every possible sales advantage.
Your home comes out the winner.
The Staging Solution
This is accomplished through a simple 21 point checklist.
It reviews and resolves key buyer sensitive issues when viewing a home.
We’ll Complete The Staging Review Only After You Have Decided If You’re Hiring Me!

36. Two Time Tested & Proven Showing Strategies
Reason 3 Helping You To Market The ‘Inside’ of Your Home Effectively!
Two Time Tested & Proven Showing Strategies
1 In home ‘Master Feature Display’ providing a feature summary of your home!
2 In Home ‘Specific Feature Card’ used to highlight a specific key feature!
Features Sell Homes
1 The ‘Master Feature Display’ is for the buyer to take with them after the showing.
2 The ‘Specific Feature Card’ calls attention to the most important selling features.
Price Brings In Showings While Features Bring In Offers!
This is why we must invest time together in identifying your home’s features.
Plus This Solves A Major Problem!

37. We Need To Take Control of All Showings
Our Biggest Problem Not All Agents Are Trained Properly When It Comes To Showing A Home!
We Need To Take Control of All Showings
1 Some agents just show a home to a buyer without feature discussion.
2 They walk through the home, waiting for the buyer to bring up questions.
Our Job Is To Tip The Odds In Our Favor
1 This is exactly what Master & Specific feature marketing does for you.
2 It means your home is shown exactly the same way with every agent.
Remember!
Price brings in buyers while features bring in offers!
We Must Have Buyers Ask Questions About Your Home… For Questions Lead To Offers!

38. But this doesn’t sound right, does it?
Reason 4 Helping You To Identify The Most Effective Marketing Activities
How Effective Are Open Houses & Advertising?
1 What we want to avoid is overestimating the effective of these activities.
2 By understanding their effectiveness, we can better market your home.
The Facts
1 Open Houses: Less than 5% of homes are sold through open houses.
2 Advertising: Less than 3% of homes are sold through newspaper advertising.
But this doesn’t sound right, does it?
If These Activities Are Not Very Effective Then Why Do Realtors Use Them?

39. Open Houses & Advertising Used To Source Out Future Leads
Yesterday’s Activities Help Today’s Sellers
Open House Facts
% of open houses visitors will buy a home within 120 days of attending.
2 This means buyers going to open houses 120 days ago are buyer candidates.
Advertising Facts
1 3% of buyers are found through advertising.
2 It is the collective advertising of all real estate companies that locate buyers.
Agents use Open Houses & Advertising to gather future leads and to build name recognition.
But In Terms Of Effectiveness There Is Something Far Better Than Open Houses & Advertising!

40. Fact: 97% of Homes Are Sold By The MLS
Reason 5 Helping You To Reach Buyers Through The MLS!
Fact: 97% of Homes Are Sold By The MLS
1 There is no better, or effective, marketing strategy.
2 The MLS opens your door to every agent in town.
Who Must We Reach First When Marketing Through The MLS?
1 Listing Agents.
2 Listing agents will provide us access to targeted buyers.
Understanding how to market into the MLS is critical to a successful sale.
Your Buyer Is Already Working With A MLS Agent & We Need To Find That MLS Agent!

41. The MLS Is Designed To Identify Your Buyer
Understanding The MLS My Goal Is To make Sure The MLS Works For You!
The MLS Is Designed To Identify Your Buyer
1 The MLS is a service dedicated to move up sellers.
Move up sellers are your targeted buyer.
Move up sellers represent 95% of all buyers and sales.
Only 5% of the market are first time buyers.
Thanks To The MLS, We Know Where Your Buyer Is Currently Located… Allow Me To Explain!

42. Understanding The MLS The MLS Buyer Market Consists of Two groups!
First Time Buyers
5% of the total buyer group
Group 2
Repeat Buyers
95% of the total buyer group
This group buys
ENTRY LEVEL HOMES
This group buys
NON-ENTRY LEVEL HOMES
Which group do you think would be more interested in your home?
The Answer To This Question Determines Our Marketing Strategy.

43. It’s Rather Easy To Target Your Buyer Thanks To The MLS!
First Time Buyer Home Advertising Must Be Used To Source Out The Buyer!
The MLS Will Not Be Effective
Since there is no ‘move up’ buyer for a first time home we cannot focus on the MLS.
We’ll Use Advertising To Find The Buyer
However, it is not just our own ads but the collective ads of all real estate companies that are used to find a first time buyer.
That’s What We Call ‘MLS Collective Advertising’
Through the collective advertising efforts of all companies, the first time buyer is found. This is why MLS companies advertise… to pull in first time home buyers. Once in, they bring them to your home.
If your home is a ‘Repeat Buyer’ home then we’ll use the MLS to target our buyer!
It’s Rather Easy To Target Your Buyer Thanks To The MLS!

44. Repeat Buyer Home Through The MLS We Can Easily Target Your Buyer!
Example
Let’s say your home is worth $200,000. After you sell, you will most likely be moving up to a more expensive home. This moving up provides the secret to us on where we will find your buyer.
The Average Repeat Buyer Moves Up 20% to 30% In Value
This means MLS agents who have listings between $140,000 to $160,000 will have a homeowner who needs to buy up to a $200,000 home once his $140,000 to $160,000 home sells.
To find your buyer… we just need to do a little math!
All We Need To Do Is Subtract 20% to 30% From Your Asking Price!

45. Let’s Do The Math! The Math Will Allow Us To Target Your Buyer With Ease!1
Your Home Value Estimate Is…
Top Of Range Is… Home Value – (Home Value x 20%) =
Bottom Of Range Is… Home Value – (Home Value x 30%) =
Your MLS Buyer’s Home Listing Range Is
Top: Bottom: 2 3
This range produces a list of targeted buyers for your home!
Our Next Question Is…

46. How Do We Reach… Your Targeted List of MLS Repeat Buyers?1
Through Marketing
I forward a copy of your listing to the listing agents for these homes.
Through Telephone Contact
I then call each agent reminding them about your home.
Through Follow Up
I follow up 3 days later asking each agent to view your home on the Internet. 2 3
Then we turn our attention directly to the MLS for help.
Through The MLS We Monitor The Sale Progress of Each Targeted Home!

47. In Time, The MLS Will Produce Your Buyer!
The MLS Helps Us To Succeed How The MLS Helps Us To Monitor Your Targeted Repeat Buyers! 1
Each Home Is Tracked Daily!
The MLS releases DAILY the homes that just sold within the system.
When A Target Home Is Sold!
I IMMEDIATELY call the listing agent to let him know once again about your home.
Another Is Sent!
Another sent to the listing agent asking him/her to take his/her client to your home. 2 3
I repeat this process over & over again, on a daily basis, until your home is sold.
In Time, The MLS Will Produce Your Buyer!

48. Reason 6 Helping You To Reach More Buyers Through The Internet!
Most Buyers Begin Their Home Search Online
% of buyers begin their search online.
% of buyers begin their search online.
% of buyers begin their search online.
% of buyers begin their search online.
Buyers use the Internet to get their feet wet before contacting an agent.
This Is Why We Must Have An Effective Online Presence!

49. They Must Still Reach Back To A MLS Agent!
Internet Marketing We Must Cover All The Bases To Ensure We have Maximum Exposure!
Internet Marketing Strategies
Listing web site
24-7 Open House web site
Report web sites
Company web site
Personal web site
MLS web site
Google Adword Marketing
Prospect Database Marketing
Fact
Although Buyers Begin Their Search Online… They Cannot Buy A Home Online…
They Must Still Reach Back To A MLS Agent!
This Is Why The MLS Remains As The Most Effective Strategy For Finding Your Buyer!

50. There Are 5 Buyer Types Reason 7 Helping You To Qualify The Buyer!
1 Never Will Buy Buyer
2 Bargain Basement Buyer
3 Not In A Hurry Buyer
4 Not Prepared But Serious Buyer
5 Pre-Approved Serious Qualified Buyer
My job is to weed out the first 4 buyer types.
We Only Want The 5th Buyer And Only The MLS Identifies This Type!

51. There Are 2 Types of Serious Qualified Buyers
Urgency
What Is A Pre-Approved Serious Qualified Buyer?
There Are 2 Types of Serious Qualified Buyers
1 Wants to buy but does not have to buy since they have yet to sell their home.
2 Urgent buyer who must buy because they just sold their home.
This is the only buyer type that has the urgency to buy.
By Monitoring The Targeted MLS Homes, Such A Buyer Is Identified!

52. We Can Get You More Money!
Reason 8
Helping You To Negotiate With The Buyer
We Can Get You More Money!
1 Negotiating an offer is not always easy, for emotions can get in the way.
2 When sellers and buyers negotiate directly there is a conflict of interest, as the seller wants the highest price and the buyer the lowest.
3 A Realtor serves as a third party and is in a much better position to maintain the buyer to current market value.
A Realtor uses current market data to prove value to a buyer.
I Guarantee Your Buyer Will Be Fully Informed To Current Home Values!

53. Helping You To Assist The Buyer With Financing
Reason 9
Helping You To Assist The Buyer With Financing
We Can Step In When Needed!
1 Sometimes even pre-approved serious buyers can find themselves in a little mortgage trouble.
2 Should this happen, we will refer the buyer to additional sources of financing to ensure the sale closes on time.
3 Unfortunately this is a more common issue now in light of the financial market.
I am absolutely determined to do whatever is necessary to maintain your sale.
Financing Issues Represent 87% of All Closing Related Problems!

54. Helping You To Keep The Buyer After The Sale
Reason 10
Helping You To Keep The Buyer After The Sale
Have You Ever Heard of Buyer’s Remorse?
1 All of us experience buyer’s remorse on major purchases.
2 However some home buyers develop an acute case of buyer’s remorse a few days after their offer has been accepted.
3 When that happens, I step in to prove their purchase through a competitive market analysis.
I maintain contact with the selling agent to ensure buyer’s remorse is not an issue.
Buyer’s Remorse Represents 11% of All Closing Related Problems!

55. I Will Not Abandon You Once You List With Me!
Reason 11
Keeping You Informed About The Progress of Your Sale
I Will Not Abandon You Once You List With Me!
1. By Phone!
I promise to keep you up-to-date on the progress of your sale by calling you at least once a week.
2. By !
I will you at least once a week to give you a report on the progress of your sale.
3. Showing Feedback!
I will contact you personally by phone, or , to give you feedback on what buyers have said about your home after each showing.
I know how important this sale means to you!
Service To Me Means Making Myself Available To You 24/7!

56. A Few Questions Before We Discuss Price!
Reason 12
Helping You To Determine The Best Asking Price
A Few Questions Before We Discuss Price!
1. Other Than Price…
Do you have any questions about my marketing plan?
2. Additional Services…
Are there any additional marketing service you want me to include?
3. Service Guarantee…
Are you aware of my service guarantee that allows you to fire me if I do not follow through on all my promises?
Allow me to review the guarantee & then we’ll discuss price.
Your Satisfaction Is My #1 Goal!

57. You Control Price & I Report Market Value!
Let’s Talk Price!
My Goal Is To Get You Top Dollar For your Home!
You Control Price & I Report Market Value!
1. Open Market
The value of homes is determined by the open market and not by Realtors.
2. Seller Needs
Sellers have individual pricing needs as determined by personal issues.
3. My Job
Is to report to you the current market value of your home, allowing you the opportunity to compare it with your selling needs.
So allow me to do just that for you.
How Do I Arrive At Current Market Value?

58. Competitive Market Analysis!
CMA!
Competitive Market Analysis!
A ‘CMA’ Consists of 3 Data Sources!
Dear Agent:
After you have finished this page, then take out your CMA.
Only go to the next pages if price is an issue.
Randy Roussie
P.S.
Remember to use the 21 Tips after you sign the listings on last page.
1. Similar Homes Recently Sold
This tells us what buyers are willing to pay for this type of home.
2. Similar Homes Now For Sale
This is our competition. Buyers will compare your home, it’s features and price.
3. Expired Listings
This tells us what buyers are not willing to pay for this type of home.
Fact
Professional Appraisers Hired By The Banks Use This Method As Well When Making The Decision To Place A Mortgage On A Home.
Do You Agree This Is The Best Method for Valuing A Home?

59. 21 Tips For Enhancing The Showroom Shine of Your Home
Staging Your Home
21 Tips For Enhancing The Showroom Shine of Your Home
1 Curb Appeal: Bring it to the best appearance.
2 Driveway: Fix needed repairs, wash it or clean it.
3 Roof: How is the condition?
4 Mailbox: Make it attractive.
5 Front Door: Must be in the best shape possible.
6 Windows: Clean and crack free?
7 Exterior Paint: How is the condition?
8 Garage Door: How is the condition?
9 Front, Side & Back Yards: Clean & uncluttered.
10 Your Cars: Remove before each showing.
11 Front Entry: Clean & free of clutter
12 Closets & Rooms: Maximum space.
13 Carpet: Must be clean.
14 Door to Garage: Have door unlocked and garage clean.
15 Interior Paint: Must be in the best shape possible.
16 Light Bulbs: Make sure all work.
17 Furnace & Air Conditioner: Clean and working good.
18 Home Clutter: Eliminate it.
19 Kitchen: Clean and bright at all times.
20 Baths & Bedrooms & Pool: Clean & bright at all times.
21 Home Smell: Must be fresh. Use air freshener.
Fact
Kitchen, Bathroom, Bedrooms & Closet Space Are The 4 Most Important Features To Buyers.
We Must Make Sure Your Home Looks Clean, Open & Spacious!