1. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 1 PDF Pricing Incentive Program for Education 2013 Stephanie Kajenski Senior Program Manager Nuance Document Imaging – May 23, 2013

2. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 2 Education Campaign for PDF – A multi-touch email campaign to support sales special pricing program – Minimum of 500 licenses – Expires June 26, 2013 (extending to September 30, 2013 after June) – Targeting IT, Campus Technology Officers, Desktop & Application Support – Outreach 3-4 touch email driving to a personalized landing page with access to – Photizo compares Nuance PDFCE vs. Adobe Acrobat XI – Webinar Replay – Photizo Product Review: Why Nuance PDFCE is the better buy. – Education Solution Video – Nuance.com for more information on PDF Converter Enterprise – Follow-up call from a Nuance Representative for pricing. – Additional incentive $5.00 Starbucks card (for contacts that have a PURL) – Outreach starts 5/23, outreach to 4,000 Eloqua prospect contacts Overview

3. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 3 Education Campaign for PDF – SDFC: DIC-EM-20130516-PDF for EDU (US) 701d0000000VTO7AAO – List(s): – Nuance Eloqua Prospect list ( 4,114) (no gmail, yahoo, hotmail domains) Filter:.edu; university, college, schools; industry EDU – (If provided) contacts from Sales/Resellers – ROI on Initial Marketing List: 4,000, 40 AQLs, 8 MQLS, 3 SQLs, $118K – Outreach: – Email 1 & 2  Presenting the PDF that installs, edits and even listens better.  Watch webinar replay or read the Product review why Nuance PDF is preferred, more information on PDF – Email 3 & 4  To non-responders  Better for Users, Better for IT, Better for your budget – Landing/Registration Page – Thank you Page with access to officer – Confirmation page – Managing Agency: Kelmscott Communications Components

4. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 4 SFDC Opens EM #1 Landing/Reg Page Thank you/Offer page Doesn’t Open EM #2 Opens Doesn’t Open Landing Page Opens EM #3 SFDC Opens EM #4 Landing Page Doesn’t Open Doesn’t Open OUT Process Map Confirmation page Thank you/Offer page Confirmation page

5. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 5 Email #1 & #2

6. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 6 Email #3 & #4

7. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 7 Landing Page

8. © 2002-2013 Nuance Communications, Inc. All rights reserved. Page 8 Thank you for registering: Access to offers