1. TV CONTENT CREATION MULTIFACETED DEVELOPMENTS J K CHANDIRA DOORDARSHAN

2. Video content creation, a dynamic and lucrative activity has attracted the attention of IT & Telecom industry for possible value addition. In turn, this has made plethora of mature technologies available to the broadcasters for possible exploitation This is in addition to the major developments in the imaging technology

3. Developments in content creation 1. Integrated IT based production workflow systems 2. File based content acquisition – new media and contribution links 3. High Definition – Image production and processing 4. Interactive content creation systems.

4. Base technologies Benefits of developments in Benefits of developments in General electronics General electronics Imaging and computing Imaging and computing Open software standards Open software standards Storage media and sub-systems Storage media and sub-systems Networking technology & architecture Networking technology & architecture Telecom bandwidth and technology Telecom bandwidth and technology

5. Standardization of Stream/File formats File format FeaturesUse DVMPEG Steam format Low latency Low metadata Acquisition, Contribution, Emission DPX Uncompressed file format, some metadata Transfer of uncompressed images from telecine and server AAF Supports multiple codec Complex EDL, metadata For high-end editing MXF Industry wide collaboration Wrapper format for multiple codec Acquisition, contribution, archives, D-cinema, Operations

6. Broadcast Industry ecosystem Multitude of access and distribution platforms Multitude of access and distribution platforms Multi- channel scenario Multi- channel scenario Increase in the pace of delivery Increase in the pace of delivery Linkages with film and consumer video industry Linkages with film and consumer video industry Where, when and how of the content delivery – decided by the viewer. Where, when and how of the content delivery – decided by the viewer. Competition from across the industry border Competition from across the industry border

7. 1. Integrated workflow Seamless production workflow from acquisition to play out under MAM Seamless production workflow from acquisition to play out under MAM Search & Retrieve anytime, anywhere Search & Retrieve anytime, anywhere Digital tape less production and distribution Digital tape less production and distribution Company wide media management – throughout production life-cycle. Company wide media management – throughout production life-cycle. An integrated collaborative media frame work An integrated collaborative media frame work An enterprise solution & not a logistic tool An enterprise solution & not a logistic tool

8. Search Retrieval Ingest Log Catalog Playout Edit / Repurpose Transcode Archive AUTOMATION MAM MEDIA ASSET MANAGEMENT

9. Benefits of integrated production Ability to encode & mange video at different resolution from web proxy to full broadcast quality for multiple distribution Ability to encode & mange video at different resolution from web proxy to full broadcast quality for multiple distribution Integrated low cost desktop editing Integrated low cost desktop editing Single user interface for different data sources, hardware and application Single user interface for different data sources, hardware and application Integration of DRM & financials in the core workflow. Integration of DRM & financials in the core workflow. Re-use of assets through attached long term storage and metadata Re-use of assets through attached long term storage and metadata

11. 2. File based acquisition- New media and IP contribution Camcorders supporting new media for file based content storage do not require base-band ingest. Camcorders supporting new media for file based content storage do not require base-band ingest. Hard-disk based camcorders form Ikegami & Grass Valley, Optical media (Blue ray) based camcorders from Sony and Solid State memory based camcorders from Panasonic and others. Hard-disk based camcorders form Ikegami & Grass Valley, Optical media (Blue ray) based camcorders from Sony and Solid State memory based camcorders from Panasonic and others. DDR for studio and OB multi-camera recordings on non-linear media, as VCR replacement. DDR for studio and OB multi-camera recordings on non-linear media, as VCR replacement. Ethernet, Firewire, USB interface for media transfer Ethernet, Firewire, USB interface for media transfer

12. File based acquisition- IP contribution links Transport of contribution video for production over IP networks ensures high quality at much lower cost. Transport of contribution video for production over IP networks ensures high quality at much lower cost. QoS technology in IP network ensures high bandwidth allocation to the video carrying IP packets. QoS technology in IP network ensures high bandwidth allocation to the video carrying IP packets. Ingest can be controlled by MAM over Wide Area Networks. Ingest can be controlled by MAM over Wide Area Networks.

13. 3. HD Production HD production technology opens new vistas for broadcasters. Dramatic increase in picture quality. HD production technology opens new vistas for broadcasters. Dramatic increase in picture quality. HD offers opportunity for broadcaster to evolve future business model in the era of convergence. HD offers opportunity for broadcaster to evolve future business model in the era of convergence. Servers, Post-production equipments and integrated systems support HDTV resolution. Servers, Post-production equipments and integrated systems support HDTV resolution. International exchange of programs – HD CIF resolution International exchange of programs – HD CIF resolution

14. Digital Production in HDTV Digital Broadcasting DTT Digital Satellite DTH Digital Cable IPTVIPTV HD DVD / Blue ray Internet/Web, DVB-H Film Recording Format&Media Conversion ConversionFormat&Media Digital Cinema Rich Content Creation HD Production of Rich Content

15. Critical Success Factors Sports & Movie Production Popularity of HD - DVD Broadcast HD Transmission Collaboration of Stake holders HD TV Archives Investment by Display device vendors Falling price of Set top box Specialty Programs Critical Mass Of HD content HDTV Broadcasting

16. 4. Interactive TV Enhanced, data rich viewing experience by viewer interaction with TV content Enhanced, data rich viewing experience by viewer interaction with TV content Return path by phone, SMS, cable etc Return path by phone, SMS, cable etc Content management application and data broadcast middleware for multiple delivery systems Content management application and data broadcast middleware for multiple delivery systems DVB-MHP becoming popular as global standard DVB-MHP becoming popular as global standard Open TV, Liberate, - proprietary ITV solutions Open TV, Liberate, - proprietary ITV solutions MHP- APIs broadcast as a part of program, set top- box downloads and executes the application MHP- APIs broadcast as a part of program, set top- box downloads and executes the application

17. Format or Content Owner: Interactive and broadcast rights TV Channel TV Producer Advertisers, sponsors and merchants Application Developers Games Developers MSO: Cable, Satellite or Terrestrial TELCO: Return Path - Mobile, iTV, Internet, Landline etc Consumer, viewer and participant Communication Set top box, Mobile phone, Internet, PC, Landline, PDA etc Accountability Interactive data, response and ratings reporting ITV Value chain

18. PITFALLS Digital files are not permanent – Hardware and software changes are potential threat – systems require maintenance. Digital files are not permanent – Hardware and software changes are potential threat – systems require maintenance. Digitizaton is not value-neutral. It imposes its on quality and artifacts. Digitizaton is not value-neutral. It imposes its on quality and artifacts. Multiples standards and proprietary software exist in IT industry Multiples standards and proprietary software exist in IT industry

19. Strategy ? Bite off more than you can chew. It helps growth. Bite off more than you can chew. It helps growth. If you can’t do it perfectly right away, buy time. Do what you can. Keep options open. If you can’t do it perfectly right away, buy time. Do what you can. Keep options open. Be a force for change. Take opportunities. Be a force for change. Take opportunities. Make deliberate choices – even if sometimes they are both wrong and arbitrary. Don’t work by default. Make deliberate choices – even if sometimes they are both wrong and arbitrary. Don’t work by default. Be inclusive. What you reject may never be recovered. What you keep today you can choose to discard tomorrow. Be inclusive. What you reject may never be recovered. What you keep today you can choose to discard tomorrow.