1. Xpositors vs. UNICA Syed Xpositors on April 2012

2. 1.Increased efficieny - hence low impact of fix pods 2.Reduced execution expense per campaign - minimum of 8 fold increase in execution efficiency 3.Reduced training time/expense – UNICA training will not be required 4.Improve customer satisfaction – segmentation & execution made easier 5.Less manual intervention – reduced error 6.Reduced dependency on contractors and retention rate 7.Increased ability to execute more complex campaign 8.Provides user friendly platform for IOs input 9.Runs flow-chart, DDS and reports – all at one place 10.Decreased UNICA utilization Pros – Expositor:

3. Pros - UNICA Very nice to organize campaigns - in progress, completed and CFM(user, sim, and prod environments) Has detail of campaigns at one place Campaigns can be tracked back Has proper access rights assigned to all DAs A visual look of flow is nice Secure location to save our flowcharts Offer validity can be looked up anytime Points 1, 3, 4 and 6 are to be achieved through IT team, which will mimic the folder structure and security rights of UNICA. Points 2, 5 have been incorporated in Expositor. 7 th point is yet to be solved. Incorporating UNICAs Pros

4. Cons - UNICA In-efficient run time Requires training Just a platform for running codes Doesnt provide reports or validation Expensive software Challenge - Expositors cons: –The application will work for about 95% campaigns; the challenge will be to meet the need of rest 5% campaigns.