1. Website Design Unveiling Operations Meeting 8.16.12

2. Overall Goal Transform website into a user-focused, powerful marketing tool that… C ommunicates Our Brand

3. Defining our Brand Top Attributes Responsive Reliable Experienced Friendly Committed Respected Helpful

4. Defining our Brand Greatest Strengths *Internal – Diversity of Services and Number of Years in Business Responsiveness Quality of Work Expertise Project Management

5. Defining our Brand Key Differentiators Quality of Employees Always Willing to Help One-Stop-Shop for all Disciplines Long Tenure and Deep Understanding of Needs Take Care of Problems and Dont Make Excuses Most Client-Focused Consultant Ive Used

6. Specific Needs Whats most important to clients when visiting websites of firms like RS&H? *Internal – Employment Opportunities Project Examples Info on Markets and Services Detailed Case Studies #1 Write-in Response : How to Contact Staff

7. Specific Needs From an internal perspective… Keep Content Current Needs Modern, Fresh Look Showcase Exceptional Work More Emphasis on Services Highlight Technical Staff

8. Overall Objectives User-focused and Engaging Unified Image – We are RS&H Right Balance: Experience and People Increase Accessibility Position Niche Services Plan for Ongoing Updates

15. No Banner OptionBanner Option (Sub-Service) (Sub-Market)

19. Questions?