1. RADIANCE OF THE SEAS DIGITAL SIGNAGE SHOWCASE

2. AGENDA 1)Strategy Overview 2)Benefits 3) Screen Locations 4) Updating Content 5) Template Overview

3. Digital Signage Strategy Enhance guest vacation experience Allow guest to easily find information and navigate ship Support crew as an always active crew member, interactively and passively Provide a new medium for timely promotional content Move to dynamic, current messaging Maintain consistency across business areas and integration with other communication channels

4. RD Communication Channels Compass/ Collateral RCTVDigital Signage Physical Signage Announce- ments AttributesPortable Durable Physical Multimedia Dynamic Immediate FixedImmediate Auditory PurposeSecurity/Comfort Reference Explanation Entertainment Education Time-sensitive Graphical Reminders Wayfinding Way Finding Reminders Time-sensitive Not ForEntertainment Way Finding Time-sensitive Reference Security/Comfort Entertainment Education Explanation Security Comfort Education Entertainment Education Way Finding

5. Benefits Dynamic stateroom & venue finders Distinct routes created based on sign location and orientation Wayfinding will offer text directions in 6 languages Accessibility mode Message scheduling & template grouping Dedicated par level Dedicated par level content expert Software flexibility Admin: Easy to load and schedule various forms of content Business areas: Can use multiple tools to update templates Integration with multiple forms of live data

6. Screen Summary Elevator Lobbies 2 per deck

7. Updating Content Work with approved Cruise Compass or Digital Signage copy deck New templates must be approved by Shoreside Entertainment Process: Business Manager explains need to DCSP DCSP identifies appropriate template or creates new template DCSP maps template to spreadsheet document Business user updates worksheets and e-mails DCSP when complete

8. Questions?