1. The ARCS Model of Motivational Design

2. A ttention R elevance C onfidence S atisfaction

3. The ARCS Model of Motivational Design A ttention R elevance C onfidence S atisfaction

4. The ARCS Model of Motivational Design A ttention R elevance C onfidence S atisfaction

5. The ARCS Model of Motivational Design A ttention R elevance C onfidence S atisfaction

6. The ARCS Model of Motivational Design A ttention R elevance C onfidence S atisfaction

7. A ttention A RCS

8. A ttention Perceptual arousal A RCS Inquiry arousal

9. Examples A ttention A RCS Incongruity and conflict Active Participation Inquiry Humor Variability

10. Examples A ttention A RCS

11. Incongruity and conflict A ttention A RCS ABZ 2 + 2 = 9

12. Active participation A ttention A RCS

13. Inquiry A ttention A RCS

14. Humor A ttention A RCS

15. Variability A ttention A RCS

16. R elevance A R CS

17. R elevance Experience A R CS Present worth (WIIFM) Future usefulness Needs matching Modeling Choice

18. R elevance Experience A R CS At sea aboard USS Carl Vinson, Jan. 5, 2002 — USS Carl Vinson (CVN 70) launches a Sea Sparrow during a missile launch exercise while the ship was sailing toward Hawaii. U.S. Navy photo by Photographer's Mate 3rd Class Martin S. Fuentes. [020105-N-5555F-001] Jan. 5, 2002

19. R elevance Present worth (WIIFM) A R CS At sea aboard USS Enterprise, Oct. 5, 2001 — Members of Explosive Ordnance Disposal Mobile Unit Two (EODMU-2) fast rope from a Seahawk helicopter onto the flight deck aboard USS Enterprise (CVN 65) during a training exercise. U.S. Navy photo by Photographer's Mate 1st Class Martin Maddock. [011005-N-0872M-502] Oct. 5, 2001

20. R elevance Future usefulness A R CS

21. R elevance Needs matching A R CS

22. R elevance Modeling A R CS Jan. 15, 2002 —Chief of Naval Operations Adm. Vern Clark visits Sailors onboard USS Theodore Roosevelt (CVN 71). U.S. Navy photo by Chief Photographer's Mate Eric A. Clement. [020115-N-1328C-506]

23. R elevance Choice A R CS

24. C onfidence AR C S

25. C onfidence Objectives & prerequisites AR C S Increasing levels of difficulty Feedback Learner control

26. C onfidence Objectives & prerequisites AR C S

27. C onfidence Increasing levels of difficulty AR C S

28. C onfidence Feedback AR C S

29. C onfidence Learner control AR C S

30. S atisfaction ARC S

31. S atisfaction Natural consequences ARC S Positive consequences Equity

32. S atisfaction Natural consequences ARC S

33. S atisfaction Positive consequences ARC S

34. S atisfaction Equity ARC S

35. The ARCS Model of Motivational Design A ttention R elevance C onfidence S atisfaction

36. References Keller, J. M., (1983). Development and Use of the ARCS Model of Motivational Design (Report No. IR 014 039). Enschede, Netherlands: Twente Univ. of Technology. (ERIC Document Reproduction Service No. ED 313 001) Maslow, A. (1954). Motivation and personality. New York: Harper.