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Published byDevon Acomb Modified over 10 years ago
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Click to Start Party Cow Marketing Presentation: -Kyle Hart -Brittany Ellert -Guillaume Bouvier -Mahmoud Rezk
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S.W.O.T. Strength, Weakness, Opportunity, Threat Target Market Marketing Objectives Value Proposition and Maps Marketing Mix-4 P’s Marketing Calendar Financial Arrangements Summary
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Strengths Local- ”Made in the community to support the community.” Support Good Causes Non-Soy Based Cajun Flavor Eye-Catching Package Weakness Production Ability Single Flavor
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Opportunities Veggie food market expected to double in next four years 85% veggie burger consumers also eat meat Other Trends Threats Competitors: Garden Burger, Boca Burger, MorningStar Offer of more flavors Highly Competive Industry Relatively New Industry
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Vegetarians Semi-Vegetarians Specifically Ages 18-29 College Students Research show that 6% of 18-29 years old are vegetarian vs. only 2% of adults in general. Approximately 7,000 vegetarians in Ada County
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To successfully enter the Veggie Burger market in the first year, and establish the Party Cow name as a major competitor. Sell 77,193 packages of Party Cow in the first year
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To offer a vegetarian burger at a price that is competitive with existing veggie burgers, but to provide a more enticing, unique, and community oriented product. To Pay the Same for More
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Locally made & Charitable Non-Soy & Eye Catching Package
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Product Place/Distribution Promotion Price
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FrontBack
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Grocery Outlets Albertson’s Fred Meyer WinCo Wal-Mart Boise Co-Op Others as available Restaurant BSU through Fine Host Services
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Package Bold, Eye-Catching Charitable Support Good Causes Advertise Local TV Radio News Paper Website Coupons Event Sponsorship Personal Selling to Retailers
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Pay the Same for More… Sell to Retailers for $3.20 Retailers sell for $3.75
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Great Investment Fast Growing Market Well Advertised Receptive Target Market
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QUESTIONS?
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