1. Xbox 360 and Wii

2.  Microsoft spent a lot of money to bring this system to market  They originally sold the console for ($399), less than it took to make ($470).  Used the profit from their Windows software to cover losses  Production costs went down to $375 within a year so a small profit was made  They jumped to market one year ahead of PS3 but with design problems.

3. Rushed to market with: Heat dissipation of the chipset Seating of the DVD discs (Laser burn – when the disc gets too close to the laser OR the disc stops spinning and the laser burns the same place for too long).

4.  Found it’s USP in a proprietary game  HALO and it’s successors (designed by Bungie Studios)  Microsoft BOUGHT Bungie Studios to ensure that Halo didn’t get ported to other systems.

6.  Couldn’t compete with Sony and Microsoft so they took a different approach: “use a basic system and make the controllers awesome”.  Most advanced user interface  Took apart a Game Cube, added some parts, and turned an updated Game Cube with cool controllers into the Wii.  Wii (pronounced “We”) was named to describe who was playing)

7.  Little experimental technology; low cost to build; lower cost for purchase = high profit margin ($80 - $130 per console)  Proprietary feature: optical disk drive (ODD) games are delivered on optical disks instead of CD-ROM or DVD-ROM.  Wii has poor processing power & graphics compared to PS3 and Xbox 360…..  How do they sell so many then??? What is their USP??

9.  Wii remote senses movement and acceleration:  Movement in 3D space – up/down, left/right, forward/backward  Acceleration – the accelerometer part of the controller reads how fast the remote moves from one point to another  The actual speed & distance is sent from controller to system through bluetooth.

10.  Bluetooth technology relays the info from the controller via radio frequency signal into the system.  Nintendo used an “off-the-shelf technology” to save on development costs.  3ds max, Maya & AutoCAD integrated the Wii remote into their software to move 3D objects and change the view.  Can use to change car radio station, answer cell phone

11.  A niche market is a small or narrow market of potential customers similar in characteristics, needs, and wants.  Wii’s niche market includes:  Fitness  Simulation gamers – the Wii is played in real space and displayed in virtual space; experience unique to the Wii.  Drawbacks: needs lots of controllers to play different games, needs batteries.

12.  HD TV – very sophisticated GPUs like in game consoles  Cell phones, Personal Digital Assistants (PDAs), touch-screen phones, music players all benefit from game technology  Flash drives – use random access memory flash once used in Nintendo 64 & Playstation 2

13.  Education – navigate UI in games  helps in computer applications, educational games  Medical – surgical procedures through gameplay.(www.freeonlinegames.com)www.freeonlinegames.com  Corporate – training software, Google SketchUp, learning a foreign language  Military – flight simulators, 3D  Graphics on weapons systems  Satellite imaging

14.  Reconnaissance aircraft  Airman or Airwoman sits behind a video display watching 3D imaging from camera mounted on an actual flying plane…. “Game world meets Real world.”

15.  Realistic rifle controllers and laser guided targeting simulators help soldiers prepare for war, stress and teamwork.  Used in recruiting efforts to demonstrate the teamwork needed to be successful.