1. the science & art of enclosing or protecting products for distribution, storage, sale, and use. What is Packaging ?

2. ATTRACTIVE PHYSICAL PROTECTION INFORMATION TRANSMISSION SECURITY CONVENIENCE PORTION CONTROL Need for PACKAGING

4. REVENUESEXPENSES PROFIT (LOSS) = PRICING IT RIGHT

6. What is the total expense for the company ? {60 BB} Therefore : Revenue – 60 = Profit Assuming 2 different sizes (Large /Small) Number of large : 10 and sell it for 3 BB Number of small : 10 and sell it for 2 BB Hence at : 10x3=30 + 10x2=20 : Total = 50 BB (LOSS !!) Pricing Worksheet (C9)

7. What is the total expense for the company ? {60 BB} Therefore : Revenue – 60 = Profit Assuming 2 different sizes (Large /Small) Number of large : 10 and sell it for 4 BB Number of small : 10 and sell it for 3 BB Hence at : 10x4=40 + 10x3=30 : Total = 70 BB (PROFIT !!) Pricing Worksheet (C9) contd…

8. Cost (manufacturing + packing + marketing + etc.) Quantity/Size Quality Competitor Information Perceived Value Critical factors of Pricing

9. Visit the General Store Buy the packaging material Record transaction on Company ledger (C3) Note : company interested in limiting expenses should innovate and try to use substitutes Let’s buy Packaging Supplies

10. Let’s do Worksheet (pg87)

11. 1.2,600 + 1,150 = 3,750 1.15 x 175 = 2,625 3,750 – 2625 = 1,125 1,125 / 125 = 9 3. [(16 x 175) + (10x 125)] – (2,600 + 150) = 1,300 Solution to Worksheet (pg87)

12. ACTIVITIES THAT HELP TOWARDS PROMOTING A COMPANY, PRODUCT AND/OR SERVICE ITS ABOUT ‘CREATING A NEED’ WHAT’S MARKETING?

13. Components of Marketing

14. LOGO – An attractive graphic representation uniquely designed around the name for easy recognition Slogan – A distinct phrase to associate and identify with your Company Advertising – creating awareness Communication – clarity Campaign – a series of actions intended to achieve a specific goal Finally its about Creating a Brand Components of Marketing

17. 1. Disney 2. International Olympic Committee 3. Mercedes-Benz 4. Nike 5. McDonald’s 6. Thumps Up 7. KINGFISHER Airlines 8. Cadbury Dairy Milk 9. Big Bazaar 10. Domino’s Pizza Solutions to Memo 10

18. YOU SEE A GORGEOUS GIRL AT A PARTY. YOU GO UP TO HER AND SAY “I AM VERY RICH. MARRY ME” Example – Marketing

19. ATTRACTING ATTENTION TOWARDS A PRODUCT OR SERVICE ITS ABOUT ‘CREATING AWARENESS’ What’s Advertising ?

20. Word of Mouth is a Great Cost Effective Way of Advertising Distribute Flyers/Pamphlets to Prospects Advertising on TV/Print/Mags/Internet/Banners etc Visual and/or Audio gets best Mileage though Expensive Mailers / Emails Different methods of Advertising

21. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says this “He's very rich. Marry him” Example - Advertising

22. Marketing is expensive Do you have enough money ? If NO then Options : – Bank Loan @10% p.a. – Venture Capitalist Note : record this financial transaction on your company ledger (C3) Raising Additional Funds

23. Visit the General Store Buy the supplies Record transaction on Company ledger (C3) Let’s buy Supplies for the Campaign

24. You need to create – Company Slogan – Company Logo – Print Advertisement – TV Advertisement (Commercial 30-60 Sec) Note : you will need present all the above to the shoppers before they begin to shop Creating a Marketing Campaign

25. Target Market – Know Area/Location/Market which has potential demand Target Customer – Know your target Audience – E.g. Male/Female/Age/Social Standing Know your Competitor Product/Price Strong Distribution – – Know final point of Sale – E.g. General Stores/Chemists/Boutiques etc…. Effective Marketing

27. Company Stock – Calculate total shares of stock on hand Cash In – Calculate = VC + Bank + others + etc.. Cash Out – Calculate = PKG + MKTG + SAL (1BB per employee) + Rent (1BB) + Interest (1BB for every 10BB) Cash On Hand – Calculate = Cash In - Cash Out Prepare Finance Worksheet C(S25)