1. Start as a Freelance Developer – Become an Entrepreneur Kjetil J. Olsen Vice President, Europe @ Elance

2. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. The Human Cloud

3. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 160kactive clients – last 6 months 213kjob posts last 90 days 180countries with Elance freelancers and clients $626m in lifetime freelancer earnings 4.8 average feedback rating by Elance clients 4is the global rank of UA in terms of freelancer earnings $34mis the lifetime earnings of UA freelancers on Elance 1,787jobs were awarded to UA freelancers in Q3/12 85kIT jobs posted in Q3/12 82%YoY growth in Python jobs 12kfreelancers with Python skills

4. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. START YOUR FREELANCE DEVELOPER CAREER

5. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. HAPPIER MORE PRODUCTIVE GROWING INCOME

6. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Create an Outstanding Profile  Register for a free account  Describe your services  Prove your skills  Upload your portfolio  Add your resume  Define hourly rate

7. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Matching skill set  Complete job description  Few competing freelancers  No or few invites  Appropriate budget Find JobsBid for JobsJob is Awarded Collaborate with Client

8. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Write a good proposal / introduction  Propose milestones  Set your bid value  Estimate delivery date Find JobsBid for JobsJob is Awarded Collaborate with Client

9. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Thank you note  Discuss project scope and milestones  Ensure escrow is funded before starting  NDA & other agreements Find JobsBid for JobsJob is Awarded Collaborate with Client

10. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.  Deliver high quality work  Respond in time  Deliver according to schedule & milestones  Communicate professionally  Make sure client is satisfied Find JobsBid for JobsJob is Awarded Collaborate with Client

11. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Web portfolio and profile Visibility to thousands of prospective clients Vetting of clients Guaranteed payments via Escrow and Workview Negotiation and dispute settlements Benefits for Freelancers

12. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 6 Key Freelancer Takeaways TIMEInvest time in your Elance profile MATCHScout for the right jobs TAILORED Right-to-the-point, tailored proposals ESCROW Ensure Escrow funding PRO Professional collaboration PATIENTBe patient. It take’s time to win the first job

13. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. FROM FREELANCER TO ENTREPRENEUR

14. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

15. Two Options Web Dev. Mobile Dev.QAUXDesigner Vertical & Virtual Horizontal & Hybrid Web Dev.

16. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Vertical vs. Horizontal  Build a on-demand virtual team of online freelancers with same skills as you  Use your good ratings to win more and bigger jobs  Outsource cheaper or less exiting jobs to your dev team, but retain a lead fee  You do project management and QA to ensure top quality  Build a hybrid team with complementary skills –Lead and project management on-site –Executional roles online  Use your good ratings to win bigger jobs with wider variety  Tasks are executed by those with best skills Vertical & Virtual Horizontal & Hybrid

17. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. The Success Criteria Work With Clients  Quality. Quality. Quality.  Responsiveness  Professionalism  Expertise  Adherence to schedule.  Over-deliver – not over- promise. Work With Other Freelancers  Test several to find the best  Lead and support them  Comprehensive specs  Use milestones in projects  See them as team members  Build long-term relationships

18. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Few Tips for Your Business

19. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Successful Ukrainians

20. © 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Q&A