1. Agenda Workshop 13 February Presentation of Co-TOUR project and potential of Russian tourism Project Leader, Petra Pihl, Svefi. Introduction to Russian culture and serving Russian people Lecturer/ expert Russian culture, Eeva-Kaarina Kari, ToKem. How to adapt for the Russian Tourist market DMC Fin/Swe Lapland with Russian focus, Irina Louste, Taxari Travels. 11:45 Lunch Company presentations – get to know each other and get feedback. Group task: Think “packages”, start to see opportunities. Summary and information about coming activities (Petra Pihl).

2. Russian tourist market One of the fastest growing, 220% (2000-08) One of the most generous spenders in the world Easy to access (environmentally friendly) Attractive nature & culture, - Northern part less explored

3. Attractions Clean nature: Outdoor activities, safaris, slalom Culture: Reindeer/sami people, festive events (Shopping: Murmansk area)

4. Attractions summer Fishing Walking Safari tours Canoeing, boat tours, rafting Hunting Cottages accomondation

5. Attractions Winter Slalom Safari tours Culture activities Spa

6. Improvments Work together, packed products. Selling agent, 24 hours High service (everything for sell) Information in Russian (on spot, web, printed) Detailed information: prices, standard, packages, transportation possibilities. Attractive pictures

9. http://lapland.nordicvisitor.com/travel-deals/lapland-tours/