1. Building a Marketing/ Communications Plan that Works 2011 MCAN Conference April 13, 2011 Elyse Walter Michigan Community Service Commission

2. Overview of Presentation O Icebreakers O Media Relations O Social Media O General Marketing/Outreach O Putting it all together O Questions

3. Icebreaker #1 – Communications & Social Media Quiz

4. Icebreaker #2 - Evaluation O What marketing and/or communications activities are you currently doing on a regular basis? O Are those activities working – are you seeing results? O What marketing and/or communications activities are you NOT currently doing on a regular basis?

5. Media Relations – Basic O Build relationships with local media outlets O Share news (informally) O Be prepared to talk about news

6. Media Relations - Intermediate O Basic activities O Press Releases O Media Advisories O Enhance your media relationships

7. Media Relations - Advanced O Basic & Intermediate activities O Editorial/press release calendar O Non-traditional tools O Photos with captions O Op-eds O Letters to editor O Continue to advance media relationships

8. Things to think about…. Media Relations

9. Social Media - Basic O Do your homework: which tools will work for you? O Facebook O Twitter O Just try one! O How to use?

10. Social Media - Intermediate O Basic activities O Could you incorporate another tool? O Blogs O YouTube O Photo sharing sites O Build your audiences

11. Social Media - Advanced O Basic & Intermediate activities O Monitor the impact O Develop messaging calendar/timeline O Continue to build your audiences

12. Things to think about…. Social Media

13. General Marketing/ Outreach - Basic O Website? O Outreach publications O Flyers O Brochures O Posters

14. General Marketing/ Outreach - Intermediate O Basic activities O Electronic publications/outlets O Emails O E-newsletters O Articles

15. General Marketing/ Outreach - Advanced O Basic & Intermediate activities O Organization-specific design elements O Logo O Letterhead O Develop and/or enhance distribution methods

16. Things to think about…. General Marketing/ Outreach

17. Putting it all together! O Creating your marketing/communications plan O Determine your activities O Set goals for activities O Set timelines for activities O Make to do lists for activities O Get buy-in O Get to work! O Evaluation

18. Questions? Elyse V. Walter Communication Specialist Michigan Community Service Commission verberkmoese@michigan.gov (517) 241-0063 Twitter: @walterej