1. Transition to Digital Broadcasting and Digital Dividend 5-7 November 2012, Budapest, Hungary Momčilo Simić Adviser for International Relations Former President of RRB/ITU ITU Regional Initiative for Europe on Digital Broadcasting

2. Company profile Founded in 2009; Formally started in 2011  Company was a part of RTS, until 01.01.2011 Headquarters in Belgrade; Human recourse:  255 employees;  40% with university degrees. ITU Regional Seminar, Budapest 5-7 November 2012

3. Company activities Ensuring the operational readiness of broadcast facilities; Transmission and transmitting of radio and TV programs – public services and national commercial broadcasters; Transmission and transmitting of radio and TV programs – regional and local broadcasters; Network management capabilities in systems for distribution of broadcasting and other telecommunication signals; Providing services to telecommunication operators; Providing services to internet service provider; Planning, building and maintaining of broadcasting and other telecommunication equipment. ITU Regional Seminar, Budapest 5-7 November 2012

4. Serbia Market information Total number of TV households: 2.7 Mil. Market share:  Terrestrial: 57%, total  Cable: 34%, analog/digital  Satellite: 8%, digital  IPTV: 5% ITU Regional Seminar, Budapest 5-7 November 2012

5. Major customers Radio and television:  Public broadcasting services  National commercial broadcasters Telecommunications:  Telekom Srbija  Telenor  VIP Mobile  Orion Telekom РТВ 1 РТВ 2 ITU Regional Seminar, Budapest 5-7 November 2012

6. Terrestrial Broadcasting – analogues services 11 main transmitting sites; More than 250 repeaters sites; 15 MF transmitting sites (tube transmitters). ITU Regional Seminar, Budapest 5-7 November 2012

7. Terrestrial Broadcasting – DVB-T services SDTV – start in April 2005 – Avala – 27 Ch; November 2005 – Crveni Cot – 31 Ch; Modulation: 64-QAM; Compression: MPEG-2; FFT Mode: 8k; Guard Interval: 1/4; Code rate: 2/3; Bit rate: 19,9 Mbit/s; Reception mode: FIXED 4 Programs – RTS1, RTS2, TV Avala and RTS Digital; ITU Regional Seminar, Budapest 5-7 November 2012

8. Terrestrial Broadcasting – DVB-T services HDTV – start in September 2009 – Avala – 27 Ch; Modulation: 64-QAM; Compression: MPEG-4; FFT Mode: 8k; Guard Interval: 1/4; Code rate: 3/4; Bit rate: 8,5 Mbit/s; Reception mode: FIXED Resolution: 720p/50 ITU Regional Seminar, Budapest 5-7 November 2012

9. Digitalization process RRC-06, Geneva; analogue switch-off 17.06.2015  VHF – 9 allotment zones with one coverage;  UHF – 15 allotment zones with seven network coverage;  Additional channels in Belgrade and South-East part of Serbia;  SFN and MFN frequency network. Analogue switch-off not commenced yet! ITU Regional Seminar, Budapest 5-7 November 2012

10. Standards and digital transitions ITU Regional Seminar, Budapest 5-7 November 2012 July 2009 - The Government of the Republic of Serbia has adopted Strategy for Switchover from Analogue to Digital Broadcasting of Radio and Television Programs;  DVB-T2 – Standard for digital broadcasting of television signal;  MPEG-4ver.10 (H.264/AVC) – Compression standard;  4th of April 2012 is set to be the date of analogue switch-o ff March 2012 – Decision about strategy changes; Jun 2012 – Rule Book transition from analogue to digital;  Analogue swith-off postponed to 17 June 2015

11. Funds Funds: EU pre-accession funds (IPA): Assistance to the digital broadcasting switchover in Serbia; Initial network is based on this EU assistance Ministry of Culture, media and Information Society: - Public procurement: Construction and design of infrastructure systems for the broadcast and distribution of digital TV signals in the Republic of Serbia – Reconstructed 25 most important TV transmitter locations Own funds ITU Regional Seminar, Budapest 5-7 November 2012

12. Terrestrial Broadcasting-DVB-T2 services Simulcast network: Start 21.03.2012 13 sites + 2 gap-fillers ITU Regional Seminar, Budapest 5-7 November 2012

13. Terrestrial Broadcasting – DVB-T2 services Simulcast network ITU Regional Seminar, Budapest 5-7 November 2012

14. Simulcast Network Coverage zone - 56 dBµ/m - 53 dBµ/m Reception level: 40 dBµ/m ITU Regional Seminar, Budapest 5-7 November 2012 Deygout (the principle edge) method Recommendation ITU-R 1546-4

15. Measurement In addition to EU assistance, ITU donated vehicle and equipment for measurements of DVB T2 signals. ITU Regional Seminar, Budapest 5-7 November 2012

16. Terrestrial Broadcasting – DVB-T2 services RTS1 HD РТВ 1 РТВ 2 ITU Regional Seminar, Budapest 5-7 November 2012

17. Thank you for your attention! www.etv.rs ITU Regional Seminar, Budapest 5-7 November 2012