1. Zagreb, Croatia, 4 December 2013 Audio Description and Audio Subtitles Pilar Orero, Universitat Autònoma de Barcelona Pilar.Orero@uab.cat Regional Meeting for Central and Eastern Europe organized by International “eAccessibility in Television Broadcasting in Central and Eastern Europe ” (HRT Academy, Zagreb, Croatia) – 3-4 December 2013)

2. Languages Monolingual countries Bilingual countries Large languages Small languages Zagreb, Croatia, 4 December 2013 2

3. Dubbing/Subtitling/Voice-over Zagreb, Croatia, 4 December 2013 3

4. In Europe Zagreb, Croatia, 4 December 2013 4

5. 5 Languages and solutions Subtitling Dubbing Voice-over English Subtitling SDH Audio Description Audio subtitling Clean audio Slow reproduction

6. Costs Traditional workflow vs accessibility as part of the production Use of technologies Sharing and translating Time may be saved by a rational workflow Zagreb, Croatia, 4 December 2013 6

7. Time Real life accessibility SDH has now become an issue of quality Zagreb, Croatia, 4 December 2013 7

8. Quantity vs Quality First is the issue of quantity Then the issue of quality It is important to understand the process and the technology before lobbying for 100% quantity Zagreb, Croatia, 4 December 2013 8

9. Conclusions and Recommendations Different traditions Different language size Different policies Different working flows Plenty of technologies to come to the rescue Quantity vs quality? Zagreb, Croatia, 4 December 2013 9

10. Conclusions and Recommendations Understand different working flows Use and adapt existing technologies Share and translate contents Understand different qualities Raise awareness Zagreb, Croatia, 4 December 2013 10

11. Approaches Accessibility as a costly burden Accessibility as a language policy Accessibility as a positive identity marker Accessibility as a shared public/private Accessibility as a business opportunity Accessibility for a EU project Zagreb, Croatia, 4 December 2013 11

12. Thank you Pilar.Orero@uab.cat Universitat Autònoma de Barcelona, Spain Zagreb, Croatia, 4 December 2013 12