1. Jae-Ha, Jung KCSC, Korea

2. by Communications Commission ACT, 29 th Feb. 2008 Ministry of Information & Communication MIC Korea Broadcasting Commission KCC Korea Internet Safety Commission KISCOM Korea Communications Commission KCC Korea Communications Standards Commission KCSC Independent Content RegulatorGovernmental Regulator Feb. 2008 Convergence of regulatory bodies Background

3. Spectrum of regulatory regime Diagram of regulatory type and incentive structure, Millwood-Hargrave Code Guardian Government Appointed Independent Body Industry Association Service Provider Code Stature Backed Code Approved Code Industry Code Unilateral Code Statutory Regulation Self Regulation Main Incentive Threat of Regulatory intervention Threat of Sanctions Industry Self-interest Brand Self-interest Statutory RegulationCo-RegulationSelf-Regulation Content regulation models Background

4. Content regulation system in Korea KCSC Model for Internet Content Regulation Government Independent Body Content Providers Content Users Law Legislation Commission Code Rating, Filtering, Awareness Statutory Regulation Self Regulation Main Tools Threat of Regulatory intervention Threat of Sanctions ISPs Self-interest Users Self-interest Statutory RegulationCo-RegulationSelf-Regulation KCC KCSC Background

5. The Framework of Internet Content Regulation Communications Commission Act Regulatory Body : KCSC Internet Information Protection Act Blocking Prohibited Content Encouraging self-rating and filtering Encouraging Self-regulation Education & Awareness Program Child Protection Act Rating & Labeling of Harmful Content Regulatory Legislations Green-i-Net Background

6. Green-i-Net as a Child online safety-Net

7. Green-i-Net & Green-i Campaign

8. Teenagers 3 ~ 5 years Sources : KCC, 2010 Why we needed the Green-i-Net

9. intentionalby chancebothnever Sample size 1,000 % Sources : KCSC, 2009 Why we needed the Green-i-Net

10. 13s S/W Developers KCSC Subsidy S/Ws Green-i-Net Rating Harmful Sites Free Filtering S/Ws Government MEST, Local EDES Education and Awareness programs Funding Parents Programs Filtering S/W Children Filtering S/W Choice Programs Since Apr. 2009 System of the Green-i-Net

11. Several characteristics Providing a measure for co-regulating Internet content Consumers(parents) choose a filtering S/W product Subsiding S/W developers based on their supply performances Encouraging technology competition among developers Adopting market-oriented supply system of S/W Encouraging self-regulating of internet content Statutory regulation >> Green-i-Net << Self-regulation Rating(KCSC) Filtering(parents) Green-i-Net System has

12. Programs in the Green-i-Net2.0 WWW.greeninet.or.kr Filtering Rating Education & Awareness Monitoring Rating Service Free Filtering Software Free Internet time Control Software Education and Awareness Programs Campaign Volunteer Program

13. Green-i Campaign

14. Green-i-Net has Provided 2009. 4. ~ 2011. 3.

15. 2009. 4. ~ 2010. 9. Green-i-Net has provided

16. Parents awareness could be the most powerful safety-Net Need more parents awareness on Green-i-Net on Green-i-Net

17. Need International Cooperation Sharing the Rating Databases of Harmful Internet Sites Upgrading Filtering Technology with Collaboration Setting up a International Child Online Safety-Net Challenging for Child Online Protection

18. “Self and co-regulatory system do not operate in a vacuum, and there to be a synergy between regulatory frameworks and self-regulatory systems” Brown & Marsden, 2008 Conclusion Green-i-Net Green-i-Campaign A New Vision for Child Online Protection

19. Green-i-Net will play role

20. Thanks Very Much A New Vision for Child Online Protection