1. Rhetoric of the Op-Ed Page
Ethos, Logos & Pathos

2. Reading Selections: Edlund, John R. “Three Ways to Persuade”
Rifkin, Jeremy. “A Change of Heart About Animals.” Los Angeles Times. 1 Sept. 2003: B15.

3. DAY ONE

4. Introducing Key Concepts
Define “persuade”
Synonyms:
Influence, convince, manipulate, sway, coerce, affect, convert, brain-wash, sweet-talk, pressure
Antonyms:
-dissuade, prevent, suppress, hinder, discourage, hamper

5. ~Think of something you tried to persuade a parent, a teacher, or a friend to do or believe. It could be to buy or pay for something, to change a due date or a grade, to change a rule or decision, to go somewhere, or some other issue.
~What kinds of arguments did you use? Did you use logic? Did you use evidence to support your request? Did you try to present your own character in a way that would make your case more believable? Did you try to engage the emotions of your audience?
~Write a short description of your efforts to persuade your audience in this case.

6. Read: “Three Ways to Persuade”
Finish reading & annotating for homework.

7. DAY TWO

8. Which Rhetorical Strategies do you typically use??
1. Review the free write assignment we wrote yesterday. Based on our discussion and the Three Ways to Persuade article, what rhetorical strategies do you already use when trying to persuade someone to do something?

9. Activity 1: Getting Ready to Read

10. “Rhetoric” Grammar Exercises: Noun Forms and Subject–Verb Agreement
Chapter Focus: Forming Nouns and Making them Agree with Verbs
Nouns: people, animals, places, or abstract ideas
subjects and objects of verbs, and together with verbs they make up sentences.
precise nouns = clearer & more effective writing
Nouns are subjects of sentences and THEY MUST AGREE with the main verb of the sentence.
eg. singular subject = singular verb
plural subject = plural verb

11. Grammar: Noun / Verb Agreement
Singular / Plural Forms of Nouns
Nouns can be written to show whether they refer to a
single thing and are singular or whether they refer to
more than one thing and are plural.
Most plural nouns end with –s, but some nouns are irregular—their plurals are formed in different ways:
ax axes
church churches
child children

12. Grammar: Noun / Verb Agreement, cont.
~In conversation we can usually tell from context if a noun is singular or plural
In writing, correctly forming nouns to indicate singular or plural is very important.
-words you use MUST “agree” in number
with the verb and with other elements of
the sentence that they are used with.

13. 3. Another way is through the use of logical arguments.
Exercise 2: Identifying singular and plural nouns
Directions: Underline the nouns in the following sentences from the Guided Composition. Label the nouns “sing.” for singular or “pl” for plural.
pl sing sing
Over 2,000 years ago, the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience.
2. One way to convince an audience is through the character or image that the writer projects.
3. Another way is through the use of logical arguments.
4. Writers can also appeal to our emotions.
5. Advertisers and politicians still use these appeals today.
6. A politician often questions the character and values of an opponent.
7. Advertisers frequently appeal to our desire to be attractive to the opposite sex.
8. Recognizing these appeals helps us decide if we agree with an argument.

15. Quick Write: What are some common ideas or feelings people have about animals? Why do people keep or adopt pets? Why do they raise animals? What is the difference?

16. DAY THREE

17. Surveying the Text
~Look at the article “A Change of Heart about Animals.”
Think about the following questions:
Where and when was this article published?
Who wrote the article? Do you know anything about this writer? (Hint: Look at the end of the article.) How could you find out more?

18. 3. What is the subtitle of the article
3. What is the subtitle of the article? What does that tell you about what the article might say?
4. The article was published on the editorial
page. What does that mean?

19. Making Predictions As you look at the text of “A Change of Heart
about Animals” answer and then discuss the
following questions:
1. What does it mean to have “a change of heart”?
2. What kinds of things might cause someone to
change his or her ideas or feelings about animals?
3. What do you know about the author? Do you think he might be a vegetarian? Why?
4. What do you think is the purpose of this article? Does the writer want us to change our minds about something?

20. 5. Will article be negative or positive in relation to the topic
5. Will article be negative or positive in relation to the topic? Why so?
6. What argument about the topic might it present? What makes you think that?
7. Turn the title into a question [or questions] to answer after you have read the text.

21. Introducing Vocabulary
When you read “A Change of Heart about
Animals,” you may need to know the following
words and phrases to understand the text:
humane and inhumane
cognitive
genetically wired
empathy
Look these words up in a dictionary, and write
down the definitions.

22. DAY FOUR

23. Reading Exercises
1. First Reading Exercises

24. DAY FIVE

25. Reading & Rereading Exercises (See Worksheet)
What predictions turned out to be true?
What surprised you?
What does Jeremy Rifkin want us to believe?
What are some of the things that people believe humans can do that animals can’t do? How does Rifkin challenge these beliefs?
What authorities does Rifkin use to support his case?
What action does Rifkin want us to take?
How does Rifkin organize his essay? Is it an effective organization?

26. Your second reading should be to question the text,
reading against the grain and playing the disbelieving
or doubting game. As you read, look for claims and
assertions made by Rifkin. Does he back them up? Do you
agree with them?
As you read, annotate the article using the directions below.
Underline or highlight the thesis and major claims or assertions made in the article in one color (or with a double underline).
Underline the evidence in support of the claims and assertions in another color (or a single underline).
Write your comments and questions in the margins.

27. After reading the article again, answer the following questions:
What is the thesis of this article? (cite ¶ number)
2. Are there any claims made by Rifkin that you disagree with? What are they? Why?
3. Are there any claims that lack support? (Which one? Why?)

28. DAY SIX

29. Analyzing the Stylistic Choices Exercises
Considering the Structure of the Text Exercises

30. DAY SEVEN

31. Descriptive Outlining
1. Read RR p & complete Complete Mapping the Idea Structure & Descriptive Outlining worksheet.

32. DAY EIGHT

33. Read Germaine Greer That’s What it Takes to be a Real Aussie-Larrikan

34. DAY NINE

35. Thinking Critically (group-work)
Logical questions
1. Locate major claims and assertions you have identified in your previous analysis and ask, “Do I agree with Greer’s claim that . . .?” 
2. Look at support for major claims and ask “Is there any claim that appears to be weak or unsupported? Which one and why?” 
3. Can you think of counter-arguments that the author doesn’t deal with? 
4. Do you think Greer has left something out on purpose? Why or why not?

36. Ethical questions
1. Who is Germaine Greer? If you haven’t already, do an internet search to find out something about her. What is her profession? What does she usually write about? Does everybody usually agree with her? Do the facts about her life, her credentials, and her interests that you find make her more credible to you, or less?
2. Does Greer have the right background to speak with authority on this subject?
3.What does the author’s style and language tell you about her?  
4.Do you trust this author? Do you think this author is deceptive? Why or why not?

37. Questions about emotional effects
Greer says that Irwin never seemed to understand that animals need space & that there was no habitat that he hesitated to barge into. Does this fact have an emotional impact on the reader? If so, what triggers it? What are some other passages that have an emotional effect?
Greer believes that the animal world has taken its revenge on Irwin. Does this harsh statement change how we feel about Steve Irwin? Why or Why not?
3. Does this piece affect you emotionally? What parts?
4. Do you think Greer is trying to manipulate your emotions? How?
5. Do your emotions conflict with your logical interpretation of the arguments? In what ways?

38. DAY TEN

39. Writing Assignment 1. Read & outline RR p.62
2. Using all of the knowledge you just learned
about using Rhetorical Strategies, you are to
Reread Germaine Greer’s 'That sort of self-
delusion is what it takes to be a real Aussie larrikin‘.
Then you are to submit the following:
A descriptive outline of the text. (on article)
A four sentence rhetorical précis of the text.

40. DAY ELEVEN

41. Watch Documentary Film: A Conversation with Koko
1. Watch first 30 minutes of documentary and complete the worksheet Identifying Rhetorical Strategies in a Documentary as you watch the film.

42. DAY ELEVEN

43. Watch Documentary Film: A Conversation with Koko
1. Watch last 30 minutes of documentary and complete the worksheet Identifying Rhetorical Strategies in a Documentary as you watch the film.

44. DAY TWELVE

45. The Writing Assignment
After thinking about your reading, our class discussion and analysis of Rifkin’s article and the DVD A Conversation with Koko, what do you personally think about Rifkin’s point? Do you think it is true, as Rifkin says, that “many of our fellow creatures are more like us than we had ever imagined”? Do you think that we need to change the way we treat the animals around us? Or do you think that Rifkin is wrong?
Write a letter to the editor of the newspaper expressing your viewpoint.
 If you like, you can start out with “Dear Editor:”