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Published bySaige Semar Modified over 10 years ago
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"All Media...All the Time" eMedia NEW PRODUCT SERVICE PROPOSAL DIRECTOR OF INTERNET SERVICES QST MEDIACOM
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2 Product Definition Internet Media provider Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…
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3 Competition The big picture Bookstores E-sites Media services Performance ratings Position Stability E B M Performance Price E B M
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4 Market Summary Early Adopters Mass Adopters Late Adopters Time Number of customers Changes in market share, costs, pricing, and competition
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5 Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials COG Pricing
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6 Distribution Distribution plan and strategy Distribution channels National International Distribution operations eMedia unit responsibilities Schedules
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7 Pricing Plans BasicStandardPremium Pay each occurrence Maximum 12 downloads per month Unlimited downloads per month Price range: $1.99 to $7.99 $11.95$19.95
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8 Promotion & Marketing Launch plan Product announcement Marketing Karen Santos Promotions Internet/Direct mail Stores
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9 Sales Outlook
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10 THANK YOU! QST MediaComOur PartnersThe eMedia unit
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