1. General Electric a Case Study
Adrienne Nagle
MGTC 303

2. General Electric
General Electric Company (GE) is one of the largest multinational technology and services conglomerates that achieves financial success by focusing on innovation, diversification, brand recognition, and strong leadership.

3. History Founded in 1892 Inventions Edison General Electric
Thomson-Houston Electric
Inventions
Light Bulb
X-Ray
MRI / HDMRI
Jet Engine
4D Imaging for Ultrasound
Etc

4. Good & Bad Bad Good (Ecomagination) Hudson River Legal Battles Wind
Nuclear
Solar
Efficiency

5. Company Categories Infrastructure Commercial Finance GE Money
Healthcare
NBC Universal
Industrial

6. Leadership Organizational Management Leaders Top Down Bottom up
Thomas Edison
Founder
Jack Welch
Bottom Line
Jeffrey Immelt
Green

7. Conclusion History Company Organization Leadership
From jet engines to power generation, financial services, water processing, and medical imaging to media content, GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the worlds toughest problems GE