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Bilgisayar Mühendisliği Bölümü GYTE - Bilgisayar Mühendisliği Bölümü Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications.

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Presentation on theme: "Bilgisayar Mühendisliği Bölümü GYTE - Bilgisayar Mühendisliği Bölümü Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications."— Presentation transcript:

1 Bilgisayar Mühendisliği Bölümü GYTE - Bilgisayar Mühendisliği Bölümü Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications BIL 763 Melik Yücel

2 GYTE - Bilgisayar Mühendisliği Bölümü 2 Introduction Related Work PULSE Metrics HEART Metrics Goal-Signals-Metrics Conclusion CONTENT

3 GYTE - Bilgisayar Mühendisliği Bölümü 3 Introduction Measuring User Experience More applications and services become web based Abilty to use large-scale user log The established mesaurements are mostly small scale and checklists as part of lab expirement Lack of user behavioral data and too generic to address user experience questions This work proposes new framework and process

4 GYTE - Bilgisayar Mühendisliği Bölümü Related Work Analysis of user surveys, large-scale remote usability and benchmarking tests Tracking and analysis of metrics for websites Custom analysis of large-scale log data 4

5 GYTE - Bilgisayar Mühendisliği Bölümü PULSE Metrics Page views Uptime Latency Seven-day active users Earnings 5

6 GYTE - Bilgisayar Mühendisliği Bölümü HEART Metrics Happiness (satisfaction) Engagement Adoption Retention Task Success (effectiveness & efficiency) 6

7 GYTE - Bilgisayar Mühendisliği Bölümü Goals-Signals-Metrics 7 A simple process that steps teams through articulating the goals of a product or feature, then identifying signals that indicate success, and finally building specific metrics to track on a dashboard.

8 GYTE - Bilgisayar Mühendisliği Bölümü Goals Opportunity to collect all the different ideas from different team members Goals of different a particular project or feature may be different from product in general Do not worry about signals and metrics at this stage 8

9 GYTE - Bilgisayar Mühendisliği Bölümü Signals Choose signals that are sensetive and specific to the goal Sometimes failure is easier to identify than success 9

10 GYTE - Bilgisayar Mühendisliği Bölümü Metrics 10 Raw counts need to be normalized There are many challenges in ensuring accuarcy of metrics based on web To compare your product to others,you may need track additional metrics from the standart set used bye those products

11 GYTE - Bilgisayar Mühendisliği Bölümü Conclusion Developed new framework and process for large-scale user experience Applied to more than 20 different products and projects of Goolge. Can be used by different organisations easily 11

12 GYTE - Bilgisayar Mühendisliği Bölümü Thanks... 12

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