1. B.F. Skinner Operant Conditioning

2. (DEF) Learning by consequences Skinner believes modifying behavior through conditioning can be made a precise science

3. Laws of Conditioning 1.Law of Association 2.Repetition 3.Animals tend to do what feels good and avoid what feels bad

4. Skinner’s Theory on Operant Conditioning We repeat behaviors that are associated with reward and avoid those associated with punishment.

5. Reinforcement Positives Reinforcement = – Ex. Big Bang TheoryBig Bang Theory Negative Reinforcement = – Ex. Video Clip 2Video Clip 2

6. Punishment (DEF) Presentation of an unpleasant stimulus after response Effects of Punishment 1) 2) 3) 4) 5)

7. Skinner’s Work With Pigeons Primary reinforce Secondary reinforce Skinner Box

8. Behavior Modification Reward System = Teaching Machine = Conditioning =