2. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio DIGITALISERING I PRAKTIKEN New Radio - a digital rebirth of radio The future of radio services in the digital multimedia environment 'Public service media in the digital age - Continuing our contract with the people'.

3. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 China Daily, 24.september 2005

4. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007

5. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 What’s Big in 2006?

6. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 DAB

7. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 DRM

8. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 DAB Handheld

9. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Pocket DAB/MP3 - with EPG

10. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 DAB/MP3 - with pause, rewind and record

11. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 DMB: Digital Multimedia Broadcasting - DAB with mobile television

12. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Satellite radio (XM/Sirius) World Space receivers

13. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Radio via digital television

14. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Radio via mobile phone

15. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Internet Radio 300,000 stations 50 million listeners

16. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Radio Podcasting / Pod Radio

17. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 From analogue to digital From one-platform to multi-platform From one standard to many-standards From flow to demand From broadcasting to delivery From passive listening to active choosing and interacting Trends:

18. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Time shift – place shift – content shift Anything – anywhere - anytime Content may be King, but Consumers are Gods, and Convenience combines the two

19. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 The listeners’ want free choice...

20. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007... and technology allows them to get it

21. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 To provide distinct quality content – with a social, cultural and independent touch – to the growing amount of audio platforms and devices. Our response:

22. Leif Lønsmann, Radio Director, DR; Vice President EBU Radio Digitalisering i praktiken, Copenhagen, February 8th, 2007 Secure open standards Secure provision of adequate spectrum for digital P/S-radio Secure PSB’s free access to digital platforms Secure digital content rights, including music rights Provide distinct – and competitive - content on all platforms Increase availability of programmes in a convenient form Create new forms of intriguing, innovative involving and interactive radio formats Recommendations