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Introducing range extensions… MASTERColour CDM-R PAR ease of use combined with excellent light quality… November 2012 CDM-R Elite PAR20/30L - new introductions.

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Presentation on theme: "Introducing range extensions… MASTERColour CDM-R PAR ease of use combined with excellent light quality… November 2012 CDM-R Elite PAR20/30L - new introductions."— Presentation transcript:

1 Introducing range extensions… MASTERColour CDM-R PAR ease of use combined with excellent light quality… November 2012 CDM-R Elite PAR20/30L - new introductions - W4 2012

2 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 MASTERColour CDM-R Next steps For many years, Philips is offering the CDM-R in both PAR20 and PAR30L editions. Since 2008, we are offering an Elite version for CDM-R PAR30L by which we added a premium product to our CDM-R portfolio. This year, we are upgrading the portfolio, which will increase: 1.Lifetime, Lumens and Lumen Maintenance in the Elite range 2.Lumens and Lumen Maintenance in the CDM range Besides these performance improvements, we now also added the Elite 50W version (in 3000K) to offer a great energy efficient solution! See next slides for more details.

3 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 CDM-R PAR20/PAR30L family What will be new? Elite Elite PAR20 Elite PAR30L 942 (35W/70W) 930 (35W/50W/70W) PAR20 PAR30L 942 (35W) 930 (35W) 3 W4 ‘12 phase in Existing

4 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 phase out Q1 2013 CDM-R PAR20/PAR30L family What will we phase out? Elite Elite PAR30L 930 (35W/70W) PAR20 PAR30L 830 (35W/70W)830 (35W) 4

5 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 CDM-RCDM-R EliteBenefit CRI8090Superb color representation R9-40 - 2550 - 90Perfect red rendering Lifetime9-11k hrs15k hrsExtended relamping EfficacyUp to 59Lm/WUp to 69Lm/WMore light, energy savings Lumen Maintenance at 12k hrs 50 - 60%75% - 80%Stable light depreciation over life Wattages35W, 70W35W, 50W, 70WEnergy saving solutions CDM-R Elite PAR20/PAR30L family Why Elite in PAR lamps? 5

6 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Lifetime of Elite PAR lamps is at least 4.000 hrs longer than CDM PAR Up to 30% Light (@ 11k hrs) CDM-R Elite PAR20/PAR30L family Elite story: more light, less re-lamping… 6

7 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 CDM-R PAR30L 70W CDM-R Elite PAR30L 50W Replace and simply save 23W This will bring: higher lumen level after 2000 hours Elite light quality - CRI = 90 perfect for retail lighting - excellent in red longer lifetime = 15,000 hours Save 30% on energy costs Easy to retrofit into existing luminaires (EL only) Available in 3000K 50W lamps need 50W gear CDM-R Elite PAR20/PAR30L family energy saving with Elite 50W, a simple story… 7

8 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 The energy saving 50W Elite system provides: higher CRI, longer life, better maintenance. +4.000 hrs Same lumen in 2.000 hrs CDM-R Elite PAR20/PAR30L family energy saving with Elite 50W, a simple story explained… 8

9 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Spec CDM-R PAR20 35W 830 CDM-R Elite PAR20 35W 930 CDM-R PAR20 35W 942 beam intensity 10D (cd) 23.00029.00021.500 beam intensity 30D (cd)5.0005.6005.000 beam intensity 40D (cd)n.a. color temp (K)3000 4200 CRI8190 R9< 050 maintenance @ 12.000 hr n.a.82%n.a. maintenance @ 15.000 hr n.a. 80% n.a. survival 90% (hr) 6.00010.0006.000 survival 50% (hr)9.00015.0009.000 CDM-R Elite PAR20 family specs and benchmark… Elite PAR20 lamps bring: +25% more light, CRI = 90, +60% longer life… 9

10 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Spec CDM-R PAR30L 35W 830 CDM-R Elite PAR30L 35W 930 beam intensity 10D (cd) 44.000 56.000 beam intensity 30D (cd)7.4008.200 beam intensity 40D (cd)n.a. color temp (K)3000 CRI8190 R9< 1050 maintenance @ 12.000 hr n.a.82% maintenance @ 15.000 hr n.a. 80% survival 90% (hr) 7.00010.000 survival 50% (hr)11.00015.000 CDM-R Elite PAR30L 35W family specs and benchmark… Elite PAR30L lamps bring: +25% more light, CRI = 90, +35% longer life… 10

11 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Spec CDM-R PAR30L 70W 830 CDM-R Elite PAR30L 50W 930 CDM-R Elite PAR30L 70W 930 CDM-R PAR30L 70W 942 beam intensity 10D (cd) 68.00060.70074.50063.000 beam intensity 30D (cd)13.50011.00015.00013.000 beam intensity 40D (cd)10.0007.20010.3009.000 color temp (K)3000 4200 CRI8390 R9< 1050 maintenance @ 12.000 hr n.a.82% n.a. maintenance @ 15.000 hr n.a. 80% n.a. survival 90% (hr) 6.50010.000 6.500 survival 50% (hr)11.00015.000 11.000 CDM-R Elite PAR30L 50W, 70W family specs and benchmark… Elite PAR30L lamps bring: up to +20% more light, CRI = 90, +35% longer life… Note: Light output CDM-R lamps drops fast: within 2.000hrs Elite 50W produces same light output as CDM 70W. 11

12 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 PAR20 35W 3000KPAR30L 70W 3000K SpecPhilips EliteOsramGEPhilips EliteOsramGE beam intensity 10D (cd)29.00022.000 74.50070.00033.500 (15D) beam intensity 30D (cd)5.6005.4007.500 (25D)15.00013.800n.a beam intensity 40D (cd)n.a. 10.3008.90010.000 color temp (K)3000 CRI9080+89899080+ R950 Data not available 50 Data not available maintenance @ 12.000 hr82% Data not available 82% Data not available maintenance @ 15.000 hr 80% Data not available 80% Data not available survival 90% (hr) 10.000 Data not available 10.000 Data not available survival 50% (hr)15.00012.000 15.00012.00010.000 CDM-R Elite and Competition – 3000K specs and benchmark… Note: GE has different beam angles which make a candela comparison not 1:1. 12

13 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Upgraded and expanded portfolio offering ideal alternatives for retail lighting - ideal for use in retail stores and shop windows - can switch from spot to flood by simply changing the lamp - easy to change color temperature by replacing lamps lighting differentiation - excellent light quality: CRI = 90 - crisp, white sparkling light - high lumen maintenance - save 77% energy compared to halogen PAR30L CDM-R Elite PAR20/PAR30L family Applications… 13

14 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Crisp white sparkling light with excellent colour rendering makes merchandise look at its best Front lenses enables different beam angles Suitable for open luminaires enables easy replacement and no need for yearly reflector cleaning. E27 standard Lamp caps High light output plus high lumen maintenance provide low total cost of ownership. 100% compatible with existing E27 CDM-R luminaires. CDM-R Elite PAR20/PAR30L family Features and benefits… Same dimensions as standard CDM-R PAR30L and PAR20 Highly efficient and long life CDM Elite burner UV Block Neck coating Neck coating ensures low burner temperature for stable colour performance over life. 14

15 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 dimensions C nom C max D nom D max CDM-R (Elite) PAR30L1201239597 CDM-R (Elite) PAR20 92956465 CDM-R Elite PAR30L and PAR20 lamps have the same dimensions as previous generation standard CDM-R PAR30L and PAR20 lamps. CDM-R Elite PAR20/PAR30L family Dimensions… 15

16 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 CDM-R Elite PAR20/PAR30L 3000K family portfolio overview & pricing Current35W50W70W 3000K Elite PAR30L Old generation PAR30L PAR20 New!35W50W70W 3000K Elite PAR30L UpgradeNewUpgrade Elite PAR20 New These lamps will be phased out. Phase in per November 2012 16 Pricing : New Elite lamps will follow current CDM pricing

17 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 Naming 12NCEOC MASTERColour CDM-R Elite PAR20 35W/930 10D 9280 502 00630 8718 2916 5155 000 MASTERColour CDM-R Elite PAR20 35W/930 30D 9280 503 00630 8718 2916 5157 400 MASTERColour CDM-R Elite PAR30L 35W/930 10D 9281 081 006308718 2912 4192 800 MASTERColour CDM-R Elite PAR30L 35W/930 30D 9281 082 006308718 2912 4194 200 MASTERColour CDM-R Elite PAR30L 50W/930 10D 9281 085 006308718 2912 4196 600 MASTERColour CDM-R Elite PAR30L 50W/930 30D 9281 086 006308718 2912 4198 000 MASTERColour CDM-R Elite PAR30L 50W/930 40D 9281 087 006308718 2912 4200 000 MASTERColour CDM-R Elite PAR30L 70W/930 10D 9281 093 006308718 2912 4186 700 MASTERColour CDM-R Elite PAR30L 70W/930 30D 9281 094 006308718 2912 4188 100 MASTERColour CDM-R Elite PAR30L 70W/930 40D 9281 095 006308718 2912 4190 400 CDM-R Elite PAR20/PAR30L 3000K family Logistic information (1)… 17

18 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 to be phased out – end February 2013 12NCEOC MASTERColour CDM-R PAR20 35W/830 10D 9280 841 006308711 5001 9808 215 MASTERColour CDM-R PAR20 35W/830 30D 9280 840 006308711 5001 9810 515 MASTERColour CDM-R PAR30L 35W/830 10D 9280 709 006308711 5001 9701 610 MASTERColour CDM-R PAR30L 35W/830 30D 9280 710 006308711 5001 9703 010 MASTERColour CDM-R PAR30L 70W/830 10D 9280 711 006308711 5001 9705 410 MASTERColour CDM-R PAR30L 70W/830 30D 9280 899 006308711 5002 0731 910 MASTERColour CDM-R PAR30L 70W/830 40D 9280 712 006308711 5001 9707 810 MASTERColour CDM-R Elite PAR30L 35W/930 10D 9281 848 006308727 9008 6542 400 MASTERColour CDM-R Elite PAR30L 35W/930 30D 9281 849 006308727 9008 6544 800 MASTERColour CDM-R Elite PAR30L 70W/930 10D 9281 842 006308727 9008 6530 100 MASTERColour CDM-R Elite PAR30L 70W/930 30D 9281 843 006308727 9008 6532 500 MASTERColour CDM-R Elite PAR30L 70W/930 40D 9281 844 006308727 9008 6534 900 CDM-R Elite PAR20/PAR30L 3000K family Logistic information (2)… 18

19 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 When will this whole new generation of PAR lamps be available? The new portfolio will be commercially available from Nov 2012. Can these new CDM-R Elite lamps retrofit into the existing luminaires? Yes, the new Elite lamps will replace the existing PAR lamps. Can the CDM-R Elite PAR lamps also run on EM gear? At launch, the new CDM-R Elite lamps will only operate on EL gear. A development project is now running to enable EM gear compatibility for both 35W/930 and 70W/930 for both PAR20 and PAR30L. CDM-R Elite PAR20/PAR30L family FAQs… 19

20 Confidential CDM-R Elite PAR20/30L - new introductions - W4 2012 More questions? For Europe: Arthur van der Wateren Product Marketing Compact-HID GBU HID, Philips Lighting Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 14 40 7675 cell: +32 471 920 361 email:arthur.van.der.wateren@philips.comarthur.van.der.wateren@philips.com 20

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