2.  Sell your products.  Interact with a relevant audience of thousands.  Increase brand awareness; bring your brand alive!  Launch / showcase new products.  Multi-million OTS levels: pre, during and post show.

3.  Develop and expand your database.  Increase visitor traffic to your website.  Undertake valuable market research.  Gain that all-important competitive edge.  Utilise the most effective marketing form: face-to-face!

4.  Newspaper & Magazine Advertising ◦ London Lite – 400,000 readers ◦ Daily Mail – 2.2 million readers ◦ The Independent – 700,000 readers ◦ Waitrose Food Illustrated magazine – 1.67 million readers  Radio Advertising ◦ Smooth FM – 91 Spots  Media Partners ◦ Your Magazine – 500,000 readers ◦ HR Director Magazine ◦ Choice, Health & Wellbeing

5.  E-shots/E-newsletters ◦ Weekly to our database of 6,000 back pain sufferers, 10,000 health professionals & 50,000 HR contacts ◦ Physio Bob e-shots to over 7,000 Physiotherapists  On-line ◦ Back Show website – 10,000 visits per month ◦ Web banners on exhibitor/supporter websites ◦ Web banners on key associations/charity websites ◦ Yours magazine online package ◦ Site Engine Optimization campaign (Google Adwords) ◦ Doctors.net.uk - 168,584 health professional members

6.  Public Relations - Free ticket deals and two for one offers in ◦ AsdaCandisChoice ◦ EventingFamiliesCity & Islington College ◦ Full HouseNursing TimesGood Housekeeping ◦ HealthyKeele UniversityNursing Standard ◦ Royal MailSAGAPregnancy, baby & you ◦ Sainsbury’sUnite the UnionOxford Brookes University ◦ BAAThat’s LifeUniversity of Hertfordshire ◦ GMB UnionThe LadySt. George’s University ◦ YoursHealth & FitnessUniversity of Southampton

7.  6500 Visitors ◦ 5500 Consumers ◦ 1000 Professionals  85 Exhibitors  2009 Sponsors included ◦ Lead Sponsor - Nurofen ◦ CPD Sponsor – BMI Healthcare ◦ HR Sponsor – HSE ◦ Therapist Zone Sponsor - Balens

8.  80% of adults experience back pain at some point in their lives  3.1m Britons suffer from chronic, daily Back Pain  5 million working days lost due to Back pain  NHS cost £481 million  Non NHS health costs £197 million  DSS cost £1.4 billion  Lost Production £3.8 billion

9.  High value sponsorship opportunities:  Enhance your presence through our high impact sponsorship packages ◦ Headline sponsor. ◦ Feature area sponsor. ◦ Website sponsor.  Cost-effective stand packages:  Space Only or Shell Scheme ◦ Shell scheme available for £295+VAT per sqm. ◦ Space only available for £245+VAT per sqm.  Showbag branding and inserts: ◦ Available to non exhibitors for £495+VAT per insert.

10.  Bruce Tolputt  Back Show 2010 Sales Manager ◦ 01442 289927 ◦ 07747 664230 ◦ bruce@f2fevents.co.uk bruce@f2fevents.co.uk