1. Tv and Outdoor April 2011

2. Source: TGI 2011 – Formats Seen / Used in the Last Week The 2 Most Seen Media TVPosters 5. Magazines 4. Newspapers 6. Radio 7. Cinema 3. Internet

3. Source: TGI 2011 – Formats Seen / Used in the Last Week Top 2 Media Spent Time With TV 2hours 31minutes Posters 2hours 17minutes 4. Radio 50 minutes 3. Internet 1 hour 22 minutes 5. Newspapers 19 minutes 6. Magazines 5 minutes

4. Source: Touchpoints 3 (All Adults) Complementary Delivery - Time Out of Home/Travelling In home

5. OUTDOOR 88% 18% 10% 6% 5% RADIOTVINTERNETNEWSPAPERSMAGS 8% 9 in 10 shoppers have seen Outdoor advertising in previous half an hour before shopping Source: Outdoor Media Centre 2011 Complementary Delivery - Time - Last Window of Influence

6. Including Outdoor for the same budget delivers additional 13%pt cover £500k TV Campaign = 200 All Adults TVRs £333k TV Campaign = 133 All Adults TVRs £333k TV + £167k OOH = 459 All Adults TVRs Solus TV Campaign Take 1/3 rd off TV budget Re-invest in OOH Source: Mediaplanner / POSTAR

7. Why TV & Outdoor Work Well Together Complementary – time, audience, geography Higher cover & better frequency for same £ Increased awareness & enhanced brand perceptions Delivers better ROI, Sales and increased consideration