1. Introducing … MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 the brightest mini lamp in the world… August 2011 Elite

2. Confidential2 5000 sparkling lumens (CRI = 90!) from a 5 cm light source… MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 what is it?

3. Confidential3 Mini lamp with Elite quality of Light Mini size provides freedom in luminaire design Fits in standard GU6.5 fitting Ideal for use in Retail - Display lighting - Spot and track lighting - Down lighting Lighting differentiation -- Crisp, white sparkling light with -Very high lumen output (most bright mini lamp) -High lumen maintenance -High red rendering -Long life MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 key applications…

4. Confidential 4 …with MASTERColour CDM Elite light quality… very high lumen output: 5.000 lumens from a mini size! Excellent lumen maintenance: 75% @ 15k hours longer lifetime with proven lifetime reliability energy efficient: save up to 75% energy versus halogen … and lowest cost of ownership. Fantastic merchandise representation CRI = 90 crisp white sparkling light high lumen output with the best lumen maintenance Superior color point control and stability over life MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 value proposition at a glance… Miniaturised design, fitting into existing GU6.5 luminaires… Mini lamp and gear makes miniaturaised luminaire design possible Fits into existing GU6.5 luminaires with best-in-class performance

5. Confidential5 MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 technical specifications … Remarks: EL gear with EOL protection only. All Philips HID-PV and AV gear types have EOL protection. spec CDM-Tm Elite Mini GU6.5 50W/930 lumen output5.200 efficacy (lm/W)104 CRI90 R9 50 maintenance @ 12.000 hr 80% maintenance @ 15.000 hr75% survival 95% (hr)9.000 survival 90% (hr)10.000 survival 80% (hr)12.000 survival 50% (hr)15.000 Elite 50W mini lamps are not supplied by competition. 50W mini lamps work with 50W mini gear and with 50W compact gear

6. Confidential6 Unique flat base technology Crisp white sparkling light with excellent colour rendering and high lumen output Unique flat top standard GU6.5 lamp foot Flat top avoides white spot in beam pattern Flat base provides large inside volume and enables higher operating temperatures. Highly efficient and longlife MASTERColour CDM Elite burner Philips Green Flagship product -> Lowest total cost of ownership Long life:15.000 hrs High lumen maintenance: 75% @ 15.000 hrs. MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 features and benefits… Fits into 35W luminaires(*). Elite (*) a check on temperature is needed to make sure maximum temperatures are not exceeded. A 50W lamp needs 50W gear.

7. Confidential 7 CDM-Tm Elite Mini GU6.5 50W/930 has same dimensions as the 20W and 35W lamps; dimensions comply with IEC61167. MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 dimensions… Dimensions lamp mm D max L max C nom CDM-Tm Elite Mini GU6.5 50W/930 13.33052 This mini lamp can also be operated on normal (non-mini) HID-PV gear Dimensions gear Mm A1B1C1C2D1 HID-PV m 50 /S9743,33026,24,2 HID-PV m 50 Power Factor > 0,95 Gear losses < 6W Connectors 0,75 – 1,5 mm2 Lifetime 40.000 hrs / 90% survivors @ Tc HID-PV m 50 /S Tc 90C Ta 50C

8. Confidential8 MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 logistic information… Availibility Products will commercially be available from October 1st 2011. Samples Samples are available per June 2011. New product12nc = GPCEOC MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 9281 965 0513015386300 Naming12nc = GPCEOC HID-PV m 50 /S CDM 220-240V 50/60Hz 91370066596687182911 1573100 HID-PV C 50 /S CDM 220-240V 50/60Hz 91370066496687279009 3363500 HID-PV C 50 /I CDM 220-240V 50/60Hz 91370066516687279009 3365900 Elite Gear compatibility matrix The new mini lamps can be operated with:

9. Confidential9 When will this new mini lamp be available? The new lamp will be commercially available from October 1 st, 2011. How is it possible to create 5000 lumens in such a small volume? The unique flat top and flat base design provide a maximum space inside the lamp, which is needed to get a 50W burner inside. Will Philips also provide PGJ5 mini lamps in 50W? It will not be possible to fit a 50W burner in the PGJ5 lamp, because the PGJ5 lamps are even smaller than GU6.5 lamps. Will the new lamp operate in existing 35W luminaires? That depends on temperature. We provide a separate design-in guide with a guideline to measure temperatures on the lamp. We can provide assistance for these measurements. We advice a ceramic lamp holder mounted with metal for temperature reasons (avoid plastics). Will the new lamp only operate with the new 50W mini gear? The 50W mini lamp will operate with all 50W HID Philips gear, both in mini and normal size, and with other brand EL gear with End of Life protection. MASTERColour CDM-Tm Elite Mini GU6.5 50W/930 FAQ’s…

10. Confidential10 MASTERColour CDM (Elite) mini lamps Overview of the mini family … spec CDM-Tm Mini PGJ5 20W/830 CDM-Tm Mini PGJ5 35W/930 CDM-Tm Mini GU6.5 20W/830 CDM-Tm Elite Mini GU6.5 35W/930 June 2011 CDM-Tm Elite Mini GU6.5 50W/930 Oct. 2011 lumen output1.6503.0001.8003.8005.200 Lamp power (W)2239203950 efficacy (lm/W)80769097104 CRI85908590 maintenance @ 12.000 hr< 60%< 70%80% 83%80% maintenance @ 15.000 hr n.a. 73% 75% survival 95% (hr) 9.000 survival 50% (hr)12.000 15.000 Gear22W PGJ5 (only)35W mini (only)20W35W50W Elite

11. Confidential11 Please contact: Bob vd Linden Product Marketing CDM Philips Lighting GBU HID Steenweg op Gierle 417 B-2300 Turnhout, Belgium office: +32 (0)14 40 7692 cell: +32 (0)471 97 76 76 email: bob.vd.linden@philips.combob.vd.linden@philips.com More questions?