16. Carey B (2007) This Is Your Life (and How You Tell It) New York Times, 22 May 2007 Green, M (2012) Narratives and Persuasion: Changing Beliefs through Stories http://www.unc.edu/~mcgreen/research.html http://www.unc.edu/~mcgreen/research.html The brain has a natural affinity for narrative construction. People tend to remember facts more accurately if they encounter them in a story rather than a list. They rate legal arguments as more convincing when built into stories than on legal precedent

18. Fact Provide a challenge! Jones, B. F., Valdez, G., Nowakowski, J., & Rasmussen, C. (1994). Designing learning and technology for educational reform. Oak Brook, IL: North Central Regional Educational Laboratory Schlechty, P. (1997). Inventing better schools: An action plan for educational reform. San Francisco: Jossey-Bass

21. E-learning should be designed with learning styles in mind

22. Fishy - as a fish market! Coffield, F., Moseley, D., Hall, E. & Ecclestone, K. (2004) Should We Be Using Learning Styles? What Research Has to Say to Practice. London: Learning and Skills Research Centre Pashler, H., McDaniel, M., Rohrer, D. & Bjork, R. (2008) Learning Styles: Concepts and Evidence. Psychological Science in the Public Interest 9 (3), 105-119