1. AS Psychology: Social Influence 1- Introduction and Majority Influence S.W.G.S. Psychology Department

2. What is Social influence? “The influence of a group or an individual to modify the thinking, attitudes and / or behaviour of others”

3. Can you think of any examples of social influence in your own lives or in the media? Was the influence exerted by large groups on smaller groups, by groups on individuals, or the other way around?

4. SOCIAL INFLUENCE SYLLABUS TOPICS Majority and Minority Influence Obedience to authority Critical Issue: Ethical Issues in Psychological Research

5. MAJORITY INFLUENCE OR CONFORMITY Occurs when people adopt the thinking, attitudes or behaviour of the majority Can be public (compliance) and/ or private (internalisation or identification) People do it to be liked or respected (normative influence) or because they believe the judgement of others (informational influence)

6. 3 TYPES OF CONFORMING BEHAVIOUR (Kelman) Compliance Accepting views of majority despite not really agreeing with them Identification Conforming to what is expected of one in a given role Internalisation Conforming because of real agreement with those who influence

7. 2 TYPES OF SOCIAL INFLUENCE Informational influence Influence due to the perceived superior judgement or knowledge of others Normative Influence Influence due to wanting to be liked / respected by other members of the group Probably leads to internalisation May lead to compliance Which type of influence leads to identification?

8. Studies on majority influence…. X A B C Asch Jennes s Sherif

9. ….. & internalisation of social roles Zimbardo: the Stanford Prison Experiment