1. “Collaborate to Innovate” June 2012 Kenny Harriswww.headsurfing.com

2. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity. Creative thinking is not the preserve of outside consultants or specially “creative” people. Everyone involved... must be encouraged to make imaginative leaps in creative thinking. Fiona Gilmore “Brand Warriors”

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4. Creativity isn’t about what you are. Creativity is about what you do.

5. What is “creativity”? The generation of new ideas, new products and services and new ways of working… …through stimulation of the mind... …caused by taking action. Kenny Harris

6. Take action to stimulate the right hemisphere of your brain.

7. Use your left hand Use colour Listen to music Take a walk Daydream Exercise Have a laugh Stimulating the right brain

8. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity. Edward de Bono Humour is the highest achievement of the human brain… and it is the exact model for creativity.

9. Where were you, and what were you doing, when you had your last great idea?

10. Where do we get our ideas?

11. Find a creative, inspiring environment, inside or outside the office.

12. If you get ideas on the train, go take a train.

13. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

14. Capture your genius!

15. In any team or organisation, the most important factor in the quantity and quality of ideas is attitude.

16. Suspend hierarchy, criticism and judgement.

17. Change “Yes, but...” to “Yes, and...”

18. Don’t write a brief, make a wish.

19. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity. Linus Pauling The only way to have good ideas is to have lots of ideas.

20. Reframe the challenge: look at the problem from a new point of view.

21. Reframing the Challenge Head (turn the challenge on its…) Exaggerate the challenge Assume nothing Drawing board Swap jobs Unconscious writing Recruit the world Forget about it

22. Every week, do something you’ve never done in your life before.

23. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

24. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity.

25. The gift of creativity is not the exclusive property of those in our creative departments… we do not limit creativity to just one department. The interpretation of markets needs to be creative. The setting of brand strategy… needs to be creative. The ability to bring together different talents -- and to inspire them to work together: that, too, demands unusual creativity. William Wallace I have led you to the ring. Now you maun’ dance.

26. Kenny Harriswww.headsurfing.com kennyharris@headsurfing.com 0131 466 8495 If you’d like to receive my HeadSurfing ezine with regular tips on creative thinking and presenting, leave me your card or drop me an email.