2. R R R R R? ` Many loyalty scheme partners Loyalty schemes not adding value Loyalty card schemes Customer profiles Digital promo content The Context Customers don’t know where to redeem points

3. The Scenario New city… Time for lunch… What can loyalty points redeem? Where to go to use them? Customer interests & behaviour Consumer profiling

4. The Solution R R R

5. 4g The Impact

6. Closing the Loop Tailored content is pushed to the user who decides to visit and inquire about a possible purchase.

7. Features Dimple – Delivering customer intimacy and differentiated customer service through intelligent location based messaging