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Traffic Werbeagentur GmbH 2006 Product of Innovation New!

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Presentation on theme: "Traffic Werbeagentur GmbH 2006 Product of Innovation New!"— Presentation transcript:

1 Traffic Werbeagentur GmbH 2006 Product of Innovation New!

2 PRODUCT OUTLINE - Concept is Coexistence of high-speed capability and comfort radial tyre Concept Asymmetric radials with high-speed capability and comfort. Target users Wide range of vehicles such as city car, family saloon and people carriers. Target vehicles Performance driver, but would like to stay with original size.

3 Traffic Werbeagentur GmbH 2006 FALKEN POSITIONING FK452 SN807SN828 ZE912

4 Traffic Werbeagentur GmbH 2006 Upper Medium Entry PremiumLower PremiumUpper Premium TARGET VEHICLES A wide range of vehicles like sedans, wagons or mini-vans of domestic or imports & recommended for sports drive enthusiasts who also demand a quiet and comfortable ride Lower MediumSmall

5 Traffic Werbeagentur GmbH 2006 Small MinivanMedium MinivanLarge Minivan TARGET VEHICLES -

6 Traffic Werbeagentur GmbH 2006 PRODUCT FEATURE [ 2 ] ~ New Tread Design ① Asymmetric 5 rib pattern Achieved higher grip on dry road thanks to asymmetric pattern where higher land ratio of outer blocks withstands increased load at cornering. ② Wide and straight grooves ③ Long lateral grooves in center ⑤ Irregular wear control tie-bar ④ In tie-bar sipes ② Wide and straight grooves ③ Long lateral grooves ④ In tie-bar sipes ⑤ Irregular wear control tie-bar Efficient 4 straight and wide grooves located in tread area enhance good wet performance as ZE512 (directional pattern) does. Laid out toward straight grooves, Long lateral grooves contribute to clear water under center rib and achieved drainage equal to ZE512 (directional pattern). This new wet grip device depresses noise as well when wear proceeds. Tie-bars equipped just outside the contact patch suppress irregular wear. ① Asymmetric 5 rib pattern

7 Traffic Werbeagentur GmbH 2006 PRODUCT FEATURE [ 3 ] ~ Asymmetric 5 rib pattern Asymmetric 5 rib pattern Land Ratio : 53% Dry performance oriented Land Ratio : 47% Wet performance oriented Land ratio is inched up in outer side to achieve higher dry grip performance at cornering by withstanding the centrifugal force. Sea ratio increased to enhance drainage effect under center rib area. Reinforced rigid middle rib resists to yield at the corner for quicker turning. Asymmetric pattern Sidewall indication Wear appearance New30% worn70% worn

8 Traffic Werbeagentur GmbH 2006 PRODUCT FEATURE [ 1 ] ~ New material and construction New Tread CompoundHigh Rigidity Construction Polymer Coupling Agent Silica Carbon Polymer Current PolymerHigh Behavior Polymer New Functional Polymer High Loading Silica Compound Carbon BlackSilica Enhanced Wet GripEnhanced Dry Stability Wide BreakerJointless band High density casing ply Bead apex Bead core *2 ply construction for reinforced or low profile tyres More bondages in new functional polymer furnish stronger tenacity to provide better wet grip Better Wet Grip High-speed Steering Stability Achieved!! Polymer Carbon Pin-point contact makes adhesion between polymer and silica stronger and its end result is good wet grip performance

9 Traffic Werbeagentur GmbH 2006 PRODUCT FEATURE [ 4 ] ~ Special eye & self maintenance Self Maintenance mechanism Special eye New ( ○ ) 1 st Rotation when special eye turns □ 2nd Rotation when □ disappear. Special eye changes its shape as tread wears. They will alarm when rotation comes round. 16 Special eyes ( 8 in each side ) are located circumferentially to be smart enough to tell you tyre rotation time draw near. A special eye changes itself twice from ○ to □ as tread wears. Extended duration of fundamental function through life. Special eye ( Rotation alarm ) Cap tread Anti-aging agent Reservoir tread Aging Heat Hydrogen & oxygen Dual tread system works automatically. Anti aging agent seeps from reservoir tread to cap tread. It controls the aging of tread rubber due to environmental reason (ultra violet ray, ozone or oxygen), and repeated bending while in service, hence, maintains tyre’s fundamental functions during its life.

10 Traffic Werbeagentur GmbH 2006 PERFORMANCE RADAR ~ Added merit DRY HANDLING HIGH-SPEED STABILITY WET HANDLING WET BRAKE HYDRO PLANING ROAD NOISE PATTERN NOISE RIDING COMFORT IRREGULAR WEAR WEAR DRY HANDLING HIGHSPEED STABILITY WET HANDLING WET BRAKE HYDRO PLANING ROAD NOISE PATTERN NOISE IRREGULAR WEAR RIDING COMFORT TYRE LIFE 110 10 5 10 7 100 103 100 110100 ※ Above performance radar indicates to reflect performance comparison and the actual performance on the road is not necessarily identical. Due to Asymmetric patternDue to New silica compoundEqual level of ZE512(directional pattern)New Compound

11 AVAILABLE SIZES 81 sizes, 12 to 18 inch, 65 to 35 series From 165/60R12 71H to 265/35ZR18 97W H/V/W rated tyres Covering H : 80%, V : 94%, W : 50% WYZ segment including FK452 : 92%


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